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The SmallBizChat Podcast: Behavioral Economics – Why Your Customer Does What They Do – with Melina Palmer

April 6, 2023 By Melinda Emerson Leave a Comment

Behavioral Economics - Why Your Customer Does What They Do - with Melina Palmer social image

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities and […]

Filed Under: The SmallBizChat Podcast Tagged With: b2c buyers, behavioral economics, customers, pricing, small business mistakes

The Right Way To Make Sales Calls For Your Small Business

March 8, 2010 By Melinda Emerson 12 Comments

I have recently been exposed to too many instances of sales calls that are inappropriate and ineffective to actually make a sale.  Social media networks such as LinkedIn, Twitter and Facebook are great for making the initial connection, but if you do not take the time to interact and actually build a relationship with your […]

Filed Under: 10 Things Lists, Become Your Own Boss Tips, Customer Service, My Recommendations, Your Small Business Tagged With: cold calls, customers, melinda emerson, planning, relationship management, sales, selling, small business, smallbizlady, social media networks

10 Best Small Business Blogs of 2022

December 12, 2022 By Melinda Emerson Leave a Comment

10 Best Small Business Blogs of 2022 Featured Image

It’s the end of the year and time for one of my favorite traditions – a recap of the best small business blogs I featured on my website in 2022 (and the best podcasts – which I will share with you next week). I’ve reviewed the stats for the number of views, and these are […]

Filed Under: Featured Post, Grow Your Business Tagged With: boost sales, customers, selling online, small business blogs, start a business

The SmallBizChat Podcast: Treating Your Business Like a Private Club with Dawnna St. Louis

October 13, 2022 By Melinda Emerson Leave a Comment

Treating Your Business Like a Private Club with Dawnna St. Louis 1200 x 1200

Dawnna St. Louis is an in-demand international speaker and sales and revenue acceleration coach. She is called the ‘coach’s coach’ when she works with subject matter experts to turn their expertise into high-profit coaching and speaking businesses. Next year, she will launch her Fyrebrand-certified coaching program for those who want to be successful business coaches […]

Filed Under: The SmallBizChat Podcast Tagged With: coaching, customers, funnel, marketing strategies, revenue

How to Handle Sales Inquiries

May 16, 2022 By Melinda Emerson Leave a Comment

How to Handle Sales Inquiries Featured Image

It’s always a happy day when a potential customer comes to you wanting to learn more about your products or services. The question is: are you prepared to handle sales inquiries when they come your way? Without the proper systems in place, you could miss out on an opportunity to acquire a new customer. This […]

Filed Under: Customer Service, Grow Your Business Tagged With: customers, follow-ups, handle sales inquiries, sale, Sales Inquiries, social media

How to Turn Your Stream of Leads into Sales

September 5, 2019 By Melinda Emerson Leave a Comment

How to Turn Your Stream of Leads into Sales - Jennifer Dunham

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with sales leads expert Jennifer Dunham, @jen_dunham. After owning several companies (at one time), Jennifer found that the kind of leads we […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: conversions, customers, email list, email marketing, leads, sales, sales funnel

Boost Your Business Growth With Great Online Listings

January 21, 2020 By Melinda Emerson Leave a Comment

Boost Your Business Growth With Great Online Listings FeaturedImage

Scaling your small business is the goal behind most entrepreneurial endeavors. But boosting your business growth isn’t going to happen overnight. It takes effort and time and building your customer base so you can see an increase in sales growth.  This means you need to keep selling to your current customers and get the attention […]

Filed Under: Grow Your Business, Your Small Business Tagged With: attract more customers, customers, online listings, product listings, storytelling

4 Ways to Cultivate Customer Buy-In

October 15, 2019 By Melinda Emerson Leave a Comment

4 Ways to Cultivate Customer Buy-In OG

Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]

Filed Under: Customer Service, Grow Your Business Tagged With: brand, brand loyalty, customer experience, Customer satisfaction, customer service in small business, customers, customers loyalty, introductory offer, loyalty

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

7 Ways to Promote Your Small Business Using Video

March 28, 2016 By Melinda Emerson Leave a Comment

There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post.   If you’re not yet using video to promote your small business, I encourage you […]

Filed Under: Featured Post, Melinda Emerson @SmallBizLady, Your Small Business Tagged With: become your own boss, blog strategy, branding, business planning, Customer Service, customers, entrepreneur, facebook, Featured Post, Google, how to participate in smallbizchat, interview, linkedin, melinda emerson, networking, small business, small business success tips, small business tips, smallbizlady, success tips, twitter

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Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter

In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance […]

Fix Your Business Q&A Video

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  • May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets
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