LinkedIn is important! 75% of all professionals in the US have a LinkedIn profile, which means if you want to do business you must have one too. LinkedIn is powerful tool that you can use to promote yourself if you are an individual consultant or a company with 2 or more employees. Here are […]
Are you Google-able?
If you’re ready for a midcareer makeover, you can get new clothes and a new haircut. But even more important, you must make yourself what I call “Google-able.” That means you need to create a smart social media footprint. By day I work as a small-business coach, and I keep coming across amazing professionals with […]
10 Things to Grow Your Business This Summer
Summer is here! Now that the kids are out of school, you might be thinking about how to reduce your work schedule, but that’s the worst thing you could do. It’s time to turn up the heat in your business. Third and fourth quarters are critical times in business. You may have customers who are […]
Ask @SmallBizLady: How do I follow-up after a business conference?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, I took a question live from the New York Times Small Business Summit. Here’s the question: How do I make a plan to follow-up after a business conference? Here’s the answer: http://www.youtube.com/watch?v=Z3rKLFEkF_I Immediately reach out […]
How to Generate Revenue for Your Small Business
Most people know they shouldn’t attempt to take on a mortgage without having some way to pay for it. Yet small business owners do something quite similar every day. How do they do this? Some small business owners focus on running the business before focusing on generating the leads that fund the business. Sure, every […]
7 Must Use Social Media Platforms to Grow Your Small Business
The best way to promote your business online is through social media platforms. 78% of people trust peer recommendations, whereas only 14% trust ads. Just think about how often you’ve tried something based on someone else telling you that it’s worth checking out. Having a great online presence on the right platforms not only makes […]
How Small Businesses Leverage LinkedIn
There’s nothing better than a warm lead when you’re trying to sell something. One of the best places to generate warm leads is by using LinkedIn. 75% of all professionals in the U.S. have a LinkedIn profile. Even if you aren’t connected to someone, joining LinkedIn groups can help you connect with leads and business […]
Should You Be Leveraging LinkedIn for Sales in a Small Business?
Can LinkedIn really increase sales in your small business? I say absolutely YES. The reason why LinkedIn is so valuable for reaching potential clients is because you can target specific groups of people easily and you can gather all kinds of information for making a connection. “Because the client was able to look at my […]