One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“. By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]
How to Leverage The New Rules of Small Business Marketing
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Barbara Findlay Schenck @bizstrong about the new rules for marketing to screen-connected customers. Barbara helps entrepreneurs plan, brand, market, and sell their […]
5 Things to Consider When Selecting Accounting Software for Your Small Business
Tracking the financial side of any business can be a lot of work. But understanding the numbers is essential to success. You don’t have to manage the money on your own, there are several software options that will help improve and measure business financial activities. This is one of the early and important decisions that […]
How to Deal with Issues in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Brian Moran @BrianMoran is dedicated to helping small business owners and entrepreneurs run better businesses. As CEO of Brian Moran […]
Why Passion is Irrelevant in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jim Beach, @EntrepreneurJim. Jim is known for this belief that entrepreneurship is not about creativity, risk, or passion. Jim’s first book, School […]
Go From Bright Idea to Big Bucks and Start a Profitable Business Over a Weekend
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @EllenRohr. Ellen Rohr is a serial entrepreneur. She has owned a Plumbing company and now heads a Business Consulting and Venture Capital […]
How to Give Amazing Customer Service Every Time
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Shep Hyken @Hyken. Shep Hyken is a customer service and experience expert, professional speaker and New York Times bestselling author who […]
How to Retain Clients in Unique Ways in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Ed Jerdonek, @ejerdonek, CEO of Luckett & Farley, the oldest architectural firm in the nation. This innovative, award-winning company is based in […]
How Can You Avoid Customer Service Mistakes in Your Small Business?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yaniv Masjedi, @nextiva. Yaniv is a serial entrepreneur and vice president of marketing at Nextiva a leading provider of cloud-based, […]
5 Things That Scare Me About Starting My Own Business
Guest Article After many years of working for other people, I am now working for myself. It’s not the first time, but it’s the first time in more than a decade. True confession: I’m terrified. It’s not about confidence. I know I’m good at what I do. Social media may seem new, but I started […]
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