There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post. If you’re not yet using video to promote your small business, I encourage you […]
How to Raise Your Business From Ashes
Guest Article It happens! Sometimes your original business model doesn’t work out. In some cases, liquidation can be the ideal way to transform your business. Approached in the right way, it is not the end of your business, but the birth of new, stronger business, and a great way to raise your business from the […]
How to Handle a Pay-Raise Request From an Employee
Guest Article Who doesn’t want to be acknowledged as a fair boss to his or her employees! It took years of hard work for you to attain this position, build a team and generate the most you could, for your organization. But isn’t it a human tendency for a person to desire more? Asking for a pay-raise is […]
How to Fix Back Office Dysfunction in Your Small Business
If you’re like many small business owners, managing a team may not be your strong suit. You may be passionate about your business or industry, but may lack the necessary leadership skills to keep your staff in line and productive. If you’re busy running your company, you may not notice serious issues in the office […]
Effective Social Media Selling
This week’s Small Biz Chat interview is excerpted from my recent interview with Malika Duke, @BizSavvyMom, who is an expert in lead attraction and conversion on the Internet. She coaches her clients on how to master the web as a marketing tool.
6 Things Oprah Winfrey Taught Us About Business
Oprah Winfrey is my hero. I never thought about being an entrepreneur until she got on my radar when I was in college in the early 90’s. It was around that time that she opened Harpo Studios in Chicago, making her the third woman in the American entertainment industry (after Mary Pickford and Lucille Ball) […]
4 Tips for Listening to Your Audience Online
One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“. By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]
How to Leverage The New Rules of Small Business Marketing
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Barbara Findlay Schenck @bizstrong about the new rules for marketing to screen-connected customers. Barbara helps entrepreneurs plan, brand, market, and sell their […]
5 Things to Consider When Selecting Accounting Software for Your Small Business
Tracking the financial side of any business can be a lot of work. But understanding the numbers is essential to success. You don’t have to manage the money on your own, there are several software options that will help improve and measure business financial activities. This is one of the early and important decisions that […]
How to Deal with Issues in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Brian Moran @BrianMoran is dedicated to helping small business owners and entrepreneurs run better businesses. As CEO of Brian Moran […]
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