Do You Need Help With Your Content Marketing?

For those of you who have been following this blog for a long time, you know I rarely highlight a single book in a post, but I am making an exception this time, because I feel so strongly about the power of content marketing. It has been my secret to success over the last six years, and I am focusing on this topic heavy this year on my blog. To that end, I wanted to highlight a new book by my buddy Matt Mansfield, The Beginner’s Guide to Content Marketing for Small Businesses. I read a lot of … [Read more...]

How To Keep Your Small Business Relevant and Top of Mind

SmallBizChat on Twitter

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @DeborahShane.  Deborah Shane is a branding strategist, social media consultant, featured writer and speaker.  Author of two books, her new book #trusthewhy Fundamentals, Value and Humor Get You Through Anything, is a blog to book collection of 56 articles about, careers, social media, … [Read more...]

Blogging Series Part 3: How to Monetize Your Blog

Blogging Series Part 3 How to Monetize a Blog

While the benefits to blogging are many in terms of the traffic it brings your business, there are even more ways to profit from blogging. One of the main benefits of building a huge following on your blog is to become a person of influence. Once you are a person of influence, you can monetize your blog because there are corporations who will pay for access for your audience. There are several strategies you can use to monetize your blog, but we’ll focus on four. 1. Selling Your Own … [Read more...]