How To Keep Your Small Business Relevant and Top of Mind

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @DeborahShane.  Deborah Shane is a branding strategist, social media consultant, featured writer and speaker.  Author of two books, her new book #trusthewhy Fundamentals, Value and Humor Get You Through Anything, is a blog to book collection of 56 articles about, careers, social media, … [Read more...]

Blogging Series Part 3: How to Monetize Your Blog

Blogging Series Part 3 How to Monetize a Blog

While the benefits to blogging are many in terms of the traffic it brings your business, there are even more ways to profit from blogging. One of the main benefits of building a huge following on your blog is to become a person of influence. Once you are a person of influence, you can monetize your blog because there are corporations who will pay for access for your audience. There are several strategies you can use to monetize your blog, but we’ll focus on four. 1. Selling Your Own … [Read more...]

How to Develop Your Content Strategy

SmallBizChat on Twitter

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with John Hall, @influenceandco. John is the co-founder and CEO of Influence & Co., a content marketing firm that focuses on strategic alignment across all long-form content marketing efforts including external thought leadership, owned-media publication development, blog content, and … [Read more...]