The Daily Deal Isn’t Dead Yet

The Daily Deal Isn’t Dead Yet

We all know that consumers are not as excited about the Groupon emails that land in their inboxes as they used to be, and we’ve all heard the horror stories of businesses that were overwhelmed or even destroyed by a poorly planned campaign. But, some businesses are making them work. Here’s one. 24-year-old Jacomo Hakim, known to his friends as DJ Jacomino, was instructed by his father to get a real job. Inspired by the lap band surgery his dad underwent, he created a business to tailor clothes … [Read more...]

How to use Google Analytics to Boost Your Marketing Efforts

SmallBizChat on Twitter

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Shaheen @techTherapist. For more than 15 years, Jennifer has been teaching customers how to build technology connections. Her company, The Technology Therapy Group is a premier firm, providing branding, marketing, and web services. She's taught at Hofstra University and Johnson … [Read more...]

15 Things About Using Mobile Web Marketing in Your Small Business

This month I’m celebrating my 15th Anniversary in business, don’t forget to sign up for your chance to win SmallBizLady’s 15 Days of Giveaways Contest.  Today is Part IV of my 15 Things Series. Today we’ll discuss mobile web marketing best practices. There are various forms of mobile web marketing such as text messages, mobile apps, and mobile websites. It is important to understand your customer base and business model before launching any mobile web marketing campaign. Not all mobile … [Read more...]