6 Common Email Newsletter Mistakes to Avoid

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It’s no secret that sending out regular email newsletters can help drive repeat business. It can also deliver better returns on your marketing investment, encourage your customers to generate referrals and attract new customers. It has a more personal touch than a Facebook status update. Email has become an essential marketing tool. In order for […]

The Importance of Organic, Quality Content for your Small Business

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @JDSaunders. John D. Saunders is the Founder and CEO of 5four Digital Marketing, an innovative digital marketing firm specializing in web design, […]

How to Develop a Killer Marketing Plan – Part II

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It’s great that you have a marketing plan, now you must determine how you will pay for your outreach efforts. In Part I of this series, we focused on how to develop a killer marketing plan. Now you need to budget what you will spend on marketing. Creating a budget is not always the fun […]

How to Develop a Killer Marketing Plan For Your Small Business – Part 1

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  Marketing is one of the most critical components of your business’ success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point to being in business. In order to make sure your product is exposed to consumers, you need to develop a robust marketing plan […]

3 SEO Tactics Could Get You Kicked Out of Google

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Guest Article Ever dabbled in SEO before? You know, Search Engine Optimization? It’s a way to use content to try to get more organic traffic from search engines like Google. If you have, you might have experience with the spectrum that is everything you can do to allegedly help your site rise in the search […]

Five Free Resources for Making Infographics

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By now we have all heard (and maybe even repeated) the axiom that visuals increase audience engagement. However, using sources like Shutterstock or Getty Images for attractive visuals is only part of the equation. Infographics are another source of visual communication and have the advantage of being portable, linkable, and able to break down complex […]

How to Turn Content into Cash

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  Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my interview with @strategicopy. Mike Connolly helps thought leaders make money online with web content that sells. He’s written for dozens of industry […]

How to Write Emails That Will be Read

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Guest Article In today’s digital age, it’s not uncommon to send and receive hundreds of emails on a daily basis. If you have your own business, it’s a fantastic opportunity to introduce your company to prospective clients. Getting people to actually read your emails, however, is another matter. For anyone who wants to send effective […]

How to Stand Out as a Small Business

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @dorieclark. Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author […]