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7 Businesses to Start For Under $500

By Melinda Emerson on April 30, 2012 in Business Inspiration, How to Start

Start a Small Business for Under $500 When you see a friend’s kitchen clutter, do you dive right in to bring order it? Are you the go-to girl for hair and makeup advice? Are you “that guy” who can fix anything technical or mechanical? If you’ve ever considered becoming your own boss, this could be the right time to turn your talent into a thriving side hustle business — even if you don’t have a lot of money to get started.

Starting a business on the side is a smart way to get your feet wet as an entrepreneur. Look first at the services and goods you already provide for free to friends and family. “The best way to start a business for less than $500 is to figure out how to get paid for what you love to do,” says Clyde Anderson, a financial lifestyle coach and CNN contributor in Atlanta. “It’s crucial for anyone who’s looking to start a business to determine what gifts and talents they already have and to convert them into an actual business.”

Here are 7 great businesses to Start For $500

1. Baker Cakes and cupcakes are the highlight of any party, and reality foodie shows such as Cupcake Wars have made baking a popular new business idea. Brooklyn blogger and cupcake expert Nichelle Stephens says you can start a cupcake business for $500 or less, as long as you aren’t trying to open a storefront. “You spend more time than money when starting a baking business,” says Stephens, who shares baking and business tips on her blog. “You need to find a neighborhood where there is a limited number of baked goods available and identify your niche.” Once you get your mixer, the next expense is quality baking pans and cooling racks. Use your co-workers as your test market and promote your business in the groups you belong to, especially if you have children. Other parents are a great potential customer base. Keep in mind it’s illegal in most jurisdictions to bake and sell food from your home. Here’s a website where you can research commercial kitchens in your area.

2. Mobile Notary Public Despite technological advances, documents such as property deeds, wills and loan papers still require an official signature and stamp by a notary. Some banks and real estate agents have a notary license, but the current trend is using notaries who come to your home or business on call. Setting up this kind of business has strict rules: Most states require you to take a course to learn the notary business and pass an exam, and all require a state license. Check with your state for regulations and costs, and visit the National Notary Association for materials and more information. It’s important to put out the word to friends, family and co-workers about your new notary business. Set up a professional website with search engine optimization so that your business can be found locally. “Pick a niche,” says Dany Victory, owner of mobilenotarypublic.com in Southern California. “I specialize in loan documents, and it’s helped me earn referral customers such as realtors and title companies.” As a mobile notary, your costs are low and there are fringe benefits: You can drive around, meet interesting people and charge a premium for providing door-to-door service. “My income is higher because I charge travel fees on top of the standard notary charge of $10 per signature,” says Victory.

3. Personal Trainer Many people’s New Year’s resolution is to lose weight, and many of these same individuals are looking for professional help to shed those unwanted pounds. If you are a fitness buff or avid runner, you may be able to make a living by teaching others what you’ve learned. You can be a general fitness instructor or specialize in marathon prep, yoga or Zumba. The first step in launching a fitness business is to become certified as a personal trainer. You also may need some basic equipment such as a portable CD player, exercise ball, stair step and mats. To launch your training business, start by telling your own weight loss story. Don’t be afraid to share your before and after pictures on your website and Facebook page. To find clients, try to build relationships at the gym you already attend. Inquire about becoming a trainer on staff to learn the business. Reach out to friends and colleagues who either don’t have time to go to a gym or feel embarrassed in a room full of people running on treadmills. Fitness enthusiast John Leber of Paramus, N.J., became a trainer in retirement. Leber studied, took a workshop and an exam, and within months got his personal trainer certification from the National Academy of Sports Medicine (NASM). “I worked for a large fitness chain gym for 18 months, and it was like your first job out of college, but after I left that company, my old clients started calling me for services,” says Leber, who is 63.” He specializes in working with clients 50+ and with people recovering from injuries. Here’s more on how to become a personal trainer.

4. Personal Organizer Clutter is stressful for everyone, and you can make a living helping people get their homes, offices and lives in order. Professional organizing is a perfect business for people with a knack for neatness and developing systems. You can charge hourly or set half-day and full-day flat rates for your time. Not all clutter is the same, so it’s a good idea to choose an area of specialization, such as cleaning out garages, helping people plan for moving or downsizing, or assisting professional women with busy lives. Devise a system for how you will approach new client projects. Some organizers interview prospects; others ask for a tour of the space that needs organizing; some just throw everything on the floor and start from there. Philadelphia-based professional organizer Debbie Lillard, author of Absolutely Organized, wanted to work part time after years as a stay-at-home mom. She launched her business by contacting old friends who were stressed by the disorganization in their lives. She created business cards and flyers and distributed them in grocery stores in affluent neighborhoods. “I wrote a sales letter explaining who might need an organizer and sent it to everyone I knew, which landed me my first clients; from there, it was all word-of-mouth referrals,” Lillard says. Within a few months, she also launched a do-it-yourself website. Lillard went on to write two books about getting organized and shared organizational tips during media appearances, which helped her business grow. Collecting before and after pictures and client testimonials are good ways to promote a business as a professional organizer. For people interested in this business, consider joining the National Association of Professional Organizers, which provides education and training for new business owners in the field.

5. Social Media Marketing Assistant The social media world is growing, and most business owners don’t have time to keep up. You can create a business as a social media marketing assistant or strategist if you have strong writing skills and a working knowledge of the major social media networking sites. Copy editing skills also are in demand for customers with blogs. Prior experience in public relations and marketing can also set you apart from those who just know social media tools. This business involves helping clients develop a social media strategy, build blogs, and set up Facebook Fan Pages, Twitter accounts, LinkedIn profiles and Google+ accounts. lf you know how to set up and maintain WordPress websites (they’re free), you can specialize in that service and charge a higher hourly rate. Cathy Larkin of Web Savvy PR in Aston, Pa., shows her small-business clients how to make social media marketing less intimidating. She provides strategies and shortcuts to keep her clients up to date online. “The first thing I did was learn the tools; then I picked a niche for the kind of customers I wanted,” Larkin says, “Be willing to work for free at first, just to prove you know what you are doing and get some references.” A low-cost way to quickly sharpen your social media skills is to attend a social media conference such as a PodCamp, which are held all over the country. The key to being successful as a social media marketing assistant is keeping your skills updated and making sure you stay on top of the constantly changing features on the social networking sites.

6. Jewelry Designer People like handmade, one-of-a-kind jewelry, and this hobby is a good choice for a home-based business. Settle on your signature style or specialty — whether you’ll create pieces with bead design or design molds for silver and goldsmithing or stainless-steel items. Then you need to name your business, create samples, produce high-quality photos and start developing marketing materials. Patricia Miller, owner of the Velvet Box in Flint, Mich., got hooked on the craft while helping a friend with her holiday jewelry orders. Miller launched her own business with small orders for bracelets, and then she began doing home shows. Later she created an online shop at Etsy.com, which makes it simple for crafters to display and sell handmade goods. “Ninety-eight percent of my business has come from repeat customers and word-of-mouth referrals,” says Miller. Jewelry sellers also should look into setting up booths at craft fairs, flea markets and community events. Try partnering with local art galleries, hospitals and boutiques to sell higher-end pieces in your catalog. Don’t forget to wear your own jewelry everywhere you go — you are your best advertisement.

7. Image Consultant Are you the person everyone stops and says, “Wow, you look great! Can you go shopping with me?” You are not just a trendsetter; you also may have the skills to be an image consultant or visual branding specialist. “Both women and men need to present their very best to the world. I help people reinvent and update their look,” says Tracey Reed, who runs a Philadelphia image consulting firm, Tracey Evelyn Beautiful You. “I do everything from color analysis to make-up lessons and personal shopping.” If you want to start a business as an image consultant, you need to have an understanding of color basics, textiles and clothing silhouettes. Reed, who has a master’s degree in theater make-up and costume design, suggests taking courses in color theory and retail merchandising to sharpen your skills. She started out in the beauty business as a licensed aesthetician and later expanded her services to include wardrobe and image consulting. Potential clients include professional women too busy to shop, brides-to-be who want makeovers, and men who want to sharpen their images to get ahead at work. Having a personal network is key to building your initial clientele. Set up a blog to share style tips, and then use Facebook and other social media to attract new customers. You also can use your website to post special packages, share testimonials and feature before and after photos of clients. It could be your best sales tool.

All of these are great businesses ideas, but keep in mind that you still need a marketing plan and business plan to get your fledgling enterprise on track. Start with free business plan software at enloop.com to get rolling and later invest in a business plan course at a small business development center or local community college. Business plans help you think through your business operations, target customers, budget and sales projections, so you can measure success in your new business.

Do you have other great business ideas for under $500? Please share your comments.

This article was originally posted on http://www.secondact.com/ and the copyright is held by Entrepreneur Media.

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.

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How to Communicate Your Business Vision

By Melinda Emerson on March 19, 2012 in Branding & Marketing, Business Inspiration, How to Start

As a business leader, it’s your job to craft a vision for your business. Once you know what that is, you need to be able to communicate it to a wide audience including your customers and your employees. Even the interns need to know. Why? Because your need to share a vision that everyone understands, can relate to — and ultimately believe in. Here are five ways to communicate your business vision.

Share Your Vision With Everyone. To be effective, you’ll need to rally people around your vision. You will need to keep saying it to remind your team of your message to reinforce what you are trying to achieve. You’ll need to do this constantly to keep everyone focused. Don’t worry about sounding like a broken record, after all it is your business.

Use Storytelling: When you tell a story, you give life to your vision. The telling of stories creates trust, touches people’s hearts and minds, and serves as a reminder of the vision. It is also a great way to make your vision relatable to anyone. Your team will find it a lot easier to repeat a story than a vision statement.

Don’t be Afraid to Share: Sometimes we, as entrepreneurs come up with ideas that may seem far-fetched to others. Do not let that stop you from telling people your vision. When you speak it out loud, you speak it into existence. I remember back in 2007, when I told people I was going to be “America’s #1 Small Business Expert,” at the time I am sure some of them may have thought, can she really do that? or they may have thought I was crazy. We’ll who looks crazy now? You must be willing to share ideas people have never heard of.

Be Brief: Learn to share your vision like it is an elevator pitch. Every business leader needs to be able to communicate the vision in a clear, brief way. Can you describe your compelling vision in the amount of time you have during a typical elevator ride? Your pitch should highlight your solution, your target audience and your niche focus. Try to keep it to two minutes of less.

Be Flexible: Don’t feel like you have to have all the answers. As an entrepreneur one of the most important things that you must do is evolve. Be sure to create dialogue around your message so that people feel comfortable to share suggestions and help you take your vision to the next level.

Put out calls to action. Don’t just tell people what you imagine for the future, ask for their help in making it a reality, and be specific about what you want people to do and why.

When you are think about how to communicate your vision first, create a strong vision and communicate it to everyone. Use storytelling to help people visualize your vision. Have the courage to share your vision. Be brief, and willing to take suggestions that could take your vision to the next level. When you put out calls to action, and assign specific roles you want your team to play in your success.

Are you looking for ways to better communicate with your target customers? Don’t miss my FREE webinar sponsored by Pitney Bowes March 29th 1-2pm ET Register today http://www2.pbsmartessentials.com/how-to-better-communicate-with-your-customers

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.

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Getting Ready For Opening Day in Your Small Business

By Melinda Emerson on March 5, 2012 in How to Start, Social Media

Now you are just about ready to get business cards, mail out the flyers, turn on the phones, run those ads on Facebook and use whatever way possible to tell the world you are “Open for Business.” It is a moment of both joy and fear. The hard work of the planning your business now transitions to the even harder work of running the business. The opportunity to fail is always present. It is okay to look over your shoulder and pay attention to fundementals.

What do you need to do to have a great opening? A sales strategy and an a marketing plan to support it!

As you move closer to opening day of your business deciding the best way to let the world know about your new company is critical to your success. One way to decide the best strategy is to take a hard look at your competition. Examine what they are doing, and how you can top it. Fortunately, there are many options for communicating with your target customers (Some are more expensive than others.) Many effective communications techniques include; social networking, internet advertising, community tabloids, sampling, and local newspapers. Regardless of the target customer selected to focus on, your marketing activities should do three things:

(1) Gain attention and interest,

(2) Inform and/or persuade,

(3) Eventually lead to a purchase or other desired action.

Consider these marketing tactics:

Claim Your Social Media Profiles

Advantages

Mobile advertising is increasing significantly. The rise in geo-specific social networking is increasing in popularity. You want to make sure that you protect your brand on the big four social media sites (Google +, Facebook Fan Page, Twitter and LinkedIn)and claim all of the relevant geolocation profiles too such as Google Places, Facebook Places, Foursquare, etc.

Disadvantages

There are none. Social networking accounts are free. You pay with your time, so be strategic.

Consider internet advertising or pay per click ads (PPC).

Advantages

Facebook Ads and Google ad words are the most common internet advertising. These ads can be low cost or expensive, but you can give yourself a weekly budget and control what you are spending per click. The customer is typically looking for what you are selling. It can be fairly low cost to start and can be tailored to highly specialized products and services. You can reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. Search engines like Google, BING, Yahoo and others can provide some in depth information on how to set up your ads and even how to open an online store.

Disadvantages

Costs can be related directly to the number of people who click on your ad. Competing with more established businesses can be frustrating and costly venture for small business too. With many businesses selling the same products and services, certain key words can be significantly more expensive. Small business may not have the resources to pay for paid directory inclusion, pay per click ads often have to rely solely on search engine optimization or word of mouth to drive traffic to their sites.

Direct Mail: Direct mail is still an effective way to get more customers.

Advantages

If you send a bulky mailer, an odd-shaped package, you will pique their curiosity and urge them to open it. You can include a promotional gift in your bulky mailer that ties into your campaign. Be sure that your mail piece is relevant and include basic personalization: Make sure that the information in your contact management system is up to date and that you personalize every mailer.

Disadvantages

It’s expensive for postage and the printed materials and you must make sure that you have a quality mailing list.

Publish shopper ads in free tabloids. Many are distributed locally through mailings, or in shopping malls and other outlets.

Advantages

Low cost, targeted geographic distribution.

Disadvantages

Ad clutter – because of the size and the number of ads, some of which will be your direct competitors, could make it difficult for your products/services to stand out in this type of publication. It is often discarded because it is free and considered “junk”. It may not be ideal for your target demographic – teenagers for example.

Consider donating your product or service to a community group of potential customers.

Advantages

Recently, a neighbor of mine who sells cosmetic products to women in their homes, was featured in a local publication for donating products to veterans from Iraq. She appeared on the front page and was recognized by the publication for her outstanding commitment to our troops. As a side benefit, she also got some serious recognition for her business and some new customers!

Disadvantages

Virtually, none if you can afford to donate products or services. Nothing prevents a business from earning PR, while doing good and doing well at the same time.

Place classified ads in local community newspapers or newsletters.

Advantages

Its primary advantage is flexibility because advertising can vary from one locale to the next. In a typical location, a single local newspaper can reach up to 50% of all homes and apartments and unlike radio or TV, readers can go back and refer to an ad of interest. Start your campaign with small test ads and gradually expand as they prove effective. If you have a line of items, feature the one or two that you think will have the most customer interest or show a big per cent off sale or significant dollar reduction off regular price. Just take a look at today’s paper to see what might make sense for your business.

Disadvantages

The readership of newspapers is going down. Newspapers have a short life-span, hasty reading, and relatively poor reproduction quality. Newspapers also have to struggle to get through the “clutter” of other advertising media like direct mail, magazines, the internet and others. Costs can also be an issue – shop carefully for the size ad that you need and see if any demographic information is available so that you can target your ad to the audience with the best chance for sales.

Finally, the most effective communication, especially if your business is retail or service based is word-of-mouth referrals. If you are known by reputation, for example, to be an excellent car mechanic and you decide to open your own shop, there is a pretty good chance that you have a “following.” Customers who will want your services just based on the quality of your work. This is something you often see with beauty and barber shops announcing a new operator in the local paper or sometimes a car dealership announcing a new salesperson who used to be at a competitors’ location.

The main focus of this article is to help you create public excitement around your enterprise. Building a better mousetrap is great but unless you tell someone, that mousetrap is available your product or service may lie in obscurity, unsold. Your message must convey the enthusiasm that you bring to the table – if you are fired up, always talking about your business, your enterprise is destined for success!

Do you have any opening day marketing tips to share?

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How To Effectively Evaluate Your Next Business Venture

By Melinda Emerson on February 14, 2012 in Grow Your Business, How to Start

Are you on your way to starting a small business in the near future? Do you already own a business and have a list of goals to take it to the next level? Are you contemplating incorporating new revenue streams to help grow your bottom line? Or maybe you’re thinking about tapping into a new niche?

No matter what your goals are, they should always be approached with a plan and a strategy. It makes for a good story when spontaneous actions work out, but the likelihood of having a glamorous story with this tactic is few and far between. Each of your ventures should be positioned with the highest probability to succeed and taking specific measures early on can make it happen.

A SWOT analysis is an effective and efficient way to evaluate the Strengths, Weaknesses, Opportunities and Threats inherent in your next business venture or project. It gives you an organized framework to think about key objectives in light of internal and external factors. You can weigh the factors that are favorable, and more importantly, unfavorable as you strategize and determine your plan for a profitable future.

Here is what you should consider under each element of the analysis:

Strengths. What does your business do best? What gives it its edge? Why do customers choose you? What factors help you “close the deal?” As you answer these questions, you’ll notice that you’ll not only look inward but you’ll also consider external perceptions as you evaluate how the market views your brand.

Weaknesses. What are some areas of improvement? What do most competitors do better? What are some customers’ needs that you haven’t yet addressed? What should you completely avoid? Admitting areas of improvement is never easy but honesty allows you to get help in these areas and focus on where you excel.

Opportunities. What is happening in the market? What are some trends that you can benefit from? Are consumers’ tastes in line with what services or products you offer? Find out what needs are not being met and think of how you can provide solutions. Get outside of your own head and business, reach out to others, find out what is happening and more importantly, find out what’s next. Create ways to be innovative.

Threats. What are some things in the market that you should be mindful of? Is the market already saturated with major competitors providing the same services and products? Are there laws and regulations that will make it difficult for your business to continue? Are technological changes threatening how you’ve always done business?

Additional Tips:
- Create your objective after you’ve created and evaluated your SWOT Analysis. You’ll have more insight and direction this way.
- As you create a list under each section, prioritize them. Some things will definitely be more time-sensitive than others.
- Match your strengths with opportunities and also find ways to convert weaknesses into strengths.

You can create a SWOT analysis alone or you can make it a team-building exercise and leverage off the insights of other people in your business. In groups, it not only provides an opportunity to get everyone on the same page but it also lays the foundation for a shared vision.

When you keep a big-picture perspective and you’re honest about all likelihoods, you develop a more realistic sense of expectations and you are better prepared. A SWOT analysis can help you narrow your focus, avoid pitfalls, develop a plan based on what is realistically attainable and implement a strategy. As an added bonus, you get insight about your positioning and direction in the market.

Have you used a SWOT analysis before? What did you learn during the process? How did it help you?

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain imagination as a businesswoman and artist. She founded TheAfter5Edge.com as a platform for encouraging others to optimize their potential by discovering and leveraging their strengths to obtain their competitive edge. She is a graduate of the Wharton School of the University of Pennsylvania. Follow her on Twitter at: @TheAfter5Edge.

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How to search for lease space for your small business

By Melinda Emerson on February 7, 2012 in How to Start

lease space sign In talking with countless prospective tenants working in the commercial office leasing industry since the 2000’s, I realized that there is a huge misconception of what the ultimate goal of a business is when it comes to leasing. Most people think the goal is to find a great affordable space in a desirable building located in the right part of town and to ultimately sign a lease. But that is only half of what needs to be accomplished.

Once the lease is signed, the result every business owner or decision maker should strive for has not been gained yet. The ultimate result is to be able to come into your office, kick your feet up on your desk, and feel truly at home at your office. Studies show that we spend over 30% of our waking lives at the office; so choosing the right space takes careful planning, education, and typically a good tenant broker.

Getting the help you need

A good tenant broker is a market expert, who knows the leasing landscape of a specific region or several regions. They know who the good landlords are, what spaces are available that aren’t listed online, and market comps for things like electricity costs and other me what “hidden” costs that are in a commercial lease.

We’ve heard horror story after horror story about business owners rushing to sign a lease, getting moved in, and then finding something terrible about the space they just committed to for three years. The only way to avoid that situation is to follow these steps:

Don’t just rely on online listings and call the landlord directly. The landlord wants you to be uneducated and prefers that you not have a tenant broker helping you.
Try to learn a few commercial leasing 101 facts so you have an idea what to look for. Here’s a great place to start! New Tenant Leasopedia
Hire a tenant broker to help you on your search. You don’t want to go it alone, you can’t possibly have all the data required to make an informed decision. A good tenant broker is your shepherd and they get paid by the landlord, not you!
Do not sign over a three year lease. Most landlords will try to lock you in to a contract as long as they can, but you can always walk away. You should not let anyone but pressure on you.

Don’t go it alone. It can be a tough process, but there is help out there. Remember, the dream isn’t to sign a lease at a good rental rate. The dream is kick your feet up on your desk and be surrounded by great office space for your business!

Do you have any more commercial real estate tips?

Justin Lee is co-founder of The Square Foot. The Square Foot is a website that connects businesses with local real estate agents who have insider market information that you won’t learn from listing services or landlords in the Houston area. Justin is a licensed real estate salesman in Texas and has worked in commercial real estate since 2000. For more discussion and help with finding and renting space for your business, be sure to check out TheSquareFoot.

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How to be a Successful Freelancer

By Melinda Emerson on February 6, 2012 in Branding & Marketing, How to Start

working freerlancer Most small businesses start today as a side hustle first. In fact, 1 in 3 Americans is a freelancer or temporary worker in the post-recession era, according to research by the Human Capital Institute (HCI). The majority of contract workers are part-timers, and their ranks are growing at more than twice the rate of full-time employees, the HCI reports.

The reality is that many people who lost jobs during the recession are putting themselves back to work by pitching their skills to companies, including their former employers, as “free agents.”

Your flexibility as a free agent can be appealing to employers who need to get the job done but don’t want to pay for things like health insurance, taxes and retirement benefits — which is associated with full-time employees. You can use this demand to your advantage and build a freelance business to support yourself, stay current in your field and keep moving in an unstable economy.

Here are five key attributes you’ll need to be a successful freelancer.

1. Be Professional. Just because you may be working from a home office doesn’t mean you forget your manners. The same standards of professionalism you used in the workplace apply as a self-employed professional. Set up a work space that is conducive to doing business and working long hours. Make sure you are in quiet surroundings when making calls — your clients should not hear the TV blaring, your child crying or the dog barking while they’re considering whether to give you money to work on a project for them.

2. Be Meticulous About Tracking Your Hours. It’s easy to lose track of the time you spend on a project when you’re not punching a time clock. Often, independent contractors find themselves spending more time on a project than they would have if they were working in a regular office environment. It is up to you to ensure that you’re getting paid for the work you’re putting in and complete projects in a timely manner. To set a realistic hourly rate, Michelle Mangen, president of Your Virtual Assistant, based in Sarasota, Fla., suggests surveying the competition. “When I first started my business as a virtual assistant, I asked other VAs what they charged, and that’s how I figured out my initial pricing strategy,” says Mangen. Be sure to include project management time in your bids; interaction with clients eats up lots of time.

3. Focus on a Niche Specialty. You cannot be all things to all people. Focus on a specific niche customer or industry. Examine your transferable skills, figure out the pain points of your target customer, find out where those skills are in demand, and go after the business. Also, seek out work that may fulfill a passion that you wouldn’t have gone after on a traditional job. For example, if you are a CPA who enjoys cooking, you could specialize in doing accounting work just for restaurants.

4. Build a Web Portfolio. Potential customers and recruiters will search online to find information about you before making contact. That’s why it’s essential to have a website and online presence that displays your expertise. Establish a LinkedIn profile to help you showcase your portfolio. (Read my article Are You Google-able?)

5. Be a Networking Machine. Don’t sit in your house and do all of your socializing online. Seek out local networking events and trade associations in your field and join the chapters in your area. Keep your elevator pitch handy. When you’re out in the community, whether you’re in transit to meet a client or running errands, talk up your business to your banker, your local merchants, and the parent on your child’s baseball team who is an executive at a company that could use your services. Carry business cards at all times. Make sure contact information is updated and includes all places they can find you online.

Finding work: Many websites help freelancers develop their businesses and stay sane in the process. Here are three good resources.

Elance. Site connects freelancers with companies looking for help.
Freelancer. Companies and entrepreneurs use this online hub to post their projects and expertise and find good matches. .
Guru. A freelancer marketplace that also handles payment processing. The site features profiles and websites of 250,000 active freelancers.

Do you have a favorite website for finding freelance opportunities?

This article was originally posted on www.secondact.com and the copyright is held by Entrepreneur Media.

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

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How to Be Successful in Business #SmallBizChat QA

By on February 2, 2012 in Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, SmallBizChat

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with retail and fashion pioneer Liz Lange @lizlange. In 1997, out of a one-room office, she created Liz Lange Maternity, changing forever the face of maternity fashions. A decade later in 2007, after dressing every major pregnant celebrity, forging licensing deals with Nike and Target (today, Liz Lange for Target is the exclusive maternity department at all Target locations), and opening three flagship Liz Lange boutiques, Lange sold her business though she continues on as the face of that brand. In 2010, her first ever non-maternity clothing collection, Completely Me by Liz Lange, debuted exclusively on HSN. She is the co-founder of the popular woman’s shopping site, Shopafrolic.com.

Smallbizlady: How and when did you have the ‘Ah ha’ moment that led you to launch your first business?

Liz Lange: My Ah ha moment came back in 1997. I was newly married and although I hadn’t yet had my children – pregnancy was definitely on my mind (today my son is 13 and my daughter is 11). After having worked at Vogue, I had left to apprentice for a struggling fashion designer. My friends starting getting pregnant and they would come to our offices to buy clothing. I would say to them, why come here, you should shop at maternity clothing stores but they all said that they could find nothing at traditional maternity clothing stores. Instead, I noticed that they were buying “regular” clothing in big sizes and altering it to make it work. And in our offices they were squeezing themselves into anything that had a bit of stretch in it.

This led to my double Ah ha moment: one) pregnant woman looked better, sexier, more stylish and ironically smaller when squeezed into something stretchy and fitted instead of the tent-like maternity dresses that were typical at that time and two) pregnant women were spending and shopping (they needed to – after all nothing in their closet fit them anymore) but they didn’t like the maternity clothing being offered. I didn’t consider myself a fashion designer so I went to the designer I was apprenticing for and told him that he needed to do a maternity line and that it would turn his business around. But he hated the idea. I found that I couldn’t get the idea out of my mind. I finally realized that if I didn’t create the maternity clothing that I was envisioning and someone else did that I wouldn’t be able to forgive myself. And so I launched Liz Lange Maternity.

Smallbizlady: How did you land your very first big customer?

Liz Lange: My first customers were my pregnant friends. But dressing celebrities really put me on the map. Whenever I heard a celebrity was pregnant I would reach out to them through their assistant, publicist, manager. My first big customers were Cindy Crawford, Terri Hatcher and Bobbie Brown.

Smallbizlady: What kind of money did you need and how did you get it to start your business ventures?

Liz Lange: I started very small. At the beginning I did everything made to order so that I didn’t have to invest in inventory that I may or may not have been able to sell. I borrowed about $10,000 from my parents. I had a phone so that people could make appointments with me to see my designs and a fax machine to fax the factory that was filling orders for me, one at a time.

Smallbizlady: You became a mom while running your business, how did you handle being a pregnant entrepreneur? (other than being a great model for your maternity clothing line LOL)

Liz Lange: Pregnancy did NOT slow me down. I worked until the day before I gave birth to each of my children and was back within a few weeks. After all, my business was my baby too!

Smallbizlady: Pricing is always a challenge for business owners. What’s your advice on getting it right?

Liz Lange: It’s hard to give general advice about pricing. You need to make money and get your margins right. You need to have a feel for what the market place will allow.

Smallbizlady: What’s the biggest struggle you’ve encountered and how did you overcome it?

Liz Lange: Running your own business is filled with highs and lows and to me that is exhilarating. Definitely post 9/11 was challenging. The world was not interested in buying high end maternity clothing anymore! I signed a licensing deal with Target and together we produced Liz Lange for Target which has become the exclusive maternity clothing offered at all Target locations and Target.com. Its success helped bring success back to my high end business too

Smallbizlady: You are a self-made millionaire entrepreneur. How do you stay grounded and humble?

Liz Lange: I think being self-made is what keeps one humble and grounded. I am so lucky to do what I do and I love my customers and my life, my family and friends. They definitely all keep me grounded!

Smallbizlady: How do you measure success?

Liz Lange: Well there are so many ways to measure success. The most obvious in business is financial. I felt successful when I was able to open 3 flagship retail stores (when I sold the business the new owners chose not to keep the stores) but for many years I had boutiques on Madison avenue, Beverly hills and Long island. And signing licensing deals with Nike and Target, dressing tons of A-list celebrities, that all made me feel successful. But maybe what has made me feel most successful is the letters I get from women telling me that I made them feel pretty or sexy or confident during a time that they didn’t think that was possible.

Smallbizlady: What’s your must-read resource for small business owners and Why?

Liz Lange: I love reading books by entrepreneurs whom I admire. Some of my favorites: Phil Knight’s Just Do It, Howard Schultz’ Pour Your Heart Into It, Tony Hsieh’s Delivering Happiness, Mary Wells Lawrence’s A Big Life in Advertising.

Smallbizlady: What’s your biggest business goal over the next 12 months?

Liz Lange: I honestly never set goals, I just do the best I can every day but…I launched a new line, my first ever NON maternity line of women’s clothing a little over a year ago. It is exclusive to HSN and it’s called Completely Me by Liz Lange – I want to see that line really take off. I want to see my fashion/shopping e-newsletter, shopafrolic.com grow and I am working on a book about being an entrepreneur.

Smallbizlady: Complete these sentence: If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout:

Liz Lange: “Shut out the naysayers! The truth is until someone does something new NO ONE thinks it’s a good idea. Just do it!!!”

If you found this interview helpful, join us on Wednesdays 8-9pm ET follow @SmallBizChat on Twitter. Here’s how to participate in #SmallBizChat: http://bit.ly/S797e

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of MFE Consulting LLC, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine recently named her one of the Top 20 women for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog www.succeedasyourownboss.com Melinda is also the author of the national bestseller Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. (Adams Media 2010)

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In Just 365 Days You Can Become Your Own Boss

By Melinda Emerson on January 9, 2012 in How to Start, Starting A Small Business

If you have always wanted to become your own boss, now is a great time. I realize that you are probably saying to yourself a year, Really? But trust me, 12 months is a reasonable and realistic timeframe to make your transition from employee to entrepreneur. You will want to take the time to plan your success; otherwise you could create a business that feels like a noose around your neck. You can mess around the kill the thought of something you used to love to do. I know that it is so tempting to just quit your job today, but try these steps first before jumping into the shark infested waters known as small business ownership. The reason why I call the waters shark infested is because when you are an entrepreneur, you must kill for your dinner everyday. Here are 6 steps to Become Your Own Boss in 12 months. I also call it the Emerson Planning System.

Develop a life plan: You really need to spend some quality time with yourself. Create a life planning journal so that you can examine how you life, what you love, what makes you laugh, and what you need to learn. Get clear on how much money you need to make to be happy. Find out what you want out of life and build a business that aligns with that.

Examine your personal finances: Develop a financial plan. Your ability to save has everything to do with your ability to start a business. BYOB stands for be your own bank. Make sure your credit score is 700 or higher and get rid of any debt. You will need to have money to live on while you pursue your entrepreneurial dream. And you need money to launch the business too.

Validate your business concept: Make sure there is a paying customer out there willing to buy your product or service. Test market your idea. Do not start a business people need, start a business people are willing to pay for. Be sure you know what skills you have and need to run your business as well. Don’t start a restaurant if you have never worked in one.

Start with a marketing plan: You need to make sure you know who is going to buy from your company and why? Develop a niche target customer. People want to hire people who specialize in solving their problem every day. If everyone can use your product or service no one will. Pick a niche and own your niche.

Write a business plan: If you want your business to have the best potential chance for success, you need a plan. The best way to create a business plan is with software. There many free options such as www.enloop.com or you can invest in top the line solution such as businessplanpro.com. After you take a crack at it, sign-up for a business plan course make sure that you can complete it. The finances are usually the toughest part, the course will help you get your initial costs and budget done correctly. You want to make sure you understand how much profit is in every sale.

Start your business as a side-hustle: Start your business while you are still working, if you can. It takes 18-36 months to breakeven in a small business. If you start before you quit your job you’ll be closer to making money before your cut off your paychecks. Learn on someone else’s dime. If there are skills or connections you need to learn to run your business such as computer skills or gaining key industry contacts many times you can get those from your current employer. Plan your escape from corporate America.

If you follow these simple steps, this time next year you’ll be open for business.

What three things will you do for your business today to make sure you eat tomorrow?

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

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How to find a manufacturer for your small business product?

By Melinda Emerson on December 12, 2011 in How to Start, Starting A Small Business

I have been talking to quite a few small business inventors lastly, and the most common question that keeps coming up is how to find a manufacturer for your small business product. Most of the business owners in my network use foreign manufacturers, so that is where my advice is centered. Here are some tips I have gathered from interviewing a few successful entrepreneurs about small business manufacturing. They all made a few universal comments: Look for word of mouth recommendations from other small business owners. There are US companies who specialize in sourcing foreign manufacturers. Try to have a prototype built in the U.S. With a foreign manufacturer, you always want approaching them with a prototype.

Work directly with the factory. Try to remove the middleman. Working with an agent, representative or distributor is really a bad idea. Those people make 5%-40%, and it will slow down the decision making time and increase pricing. Keep in mind, you need to have certain dollar amount and quantity volumes to work directly with the factory as a house account. Factories are interested in producing 10,000 items at one time and not 300 pieces a month. They will try to push you to use a broker if your quantity is too small.

You must be prepared to be the problem solver. If there is a problem, the small business owner has to come up with a solution. All factories do is to make the products based on a pattern that is provided. It’s ok to send someone to the factory to get it right. A hands-on approach could be the best and only solution.

Do you homework on your manufacturing partner. Ask for client references and check them. Ask them for banking references as well.

Have someone on the ground doing quality control: You must have someone inspecting your merchandise! Make sure that damaged goods or incorrect items are not

shipped to the you.

5 Key questions to ask a perspective manufacturer:

Can the manufacturer deliver on your timeline? You want to know up front that they have the capacity to produce your product.

What are the payment terms? How will they take the order, what percentage do they need up front? Who responsible for the banking fees? Many manufacturers require 30% down and full payment before shipment.

What are their quality control policies? You want to know what are their policies for quality control inspections, and need to understand a policy about returns.

Where is their factory located? You need to travel to see the factory in person.

Who is going to warehouse the goods? You need to know if the manufacturer will store finished goods or if you have to have a warehousing facility.

Partnering with a foreign manufacturer could cut costs significantly in your small business. Just be clear about your expectations, and make sure that you provide examples of everything you want them to do, and how you need the finished product.

Do you have any other tips for finding a manufacturer?

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com

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What Can Twitter Do For Your Small Business?

By Melinda Emerson on December 5, 2011 in Branding & Marketing, Grow Your Business, How to Start, SmallBizChat, Social Media

I signed up for a Twitter account three years ago, and it truly changed my life. My Twitter anniversary was on December 2nd, and I thought it might be helpful for me to explain what my goals were for the social network. Now is a perfect time to step up your game on Twitter or finally get it going with a social media strategy.

I have never had a nickname in my life, but since my name Melinda Emerson was taken when I tried to sign up for Twitter, my buddy social media strategist, Cathy Larkin @Cathywebsavvypr nicknamed me @SmallBizLady. We now know that was the best branding accident that ever happen to me. We thought it would work, since it would help people know who I was and what my expertise was as a small business start-up and business development expert. We ultimately knew it would help me raise awareness to my book, Become Your Own Boss in 12 Months.

When you got on Twitter did you have a plan?

When I started out on Twitter I had two goals. First, I wanted to build an author platform to demonstrate my thought leadership on all things small business. Secondly, I wanted to make friends and attract my niche target customer; professional women 30+, who want to start or grow a small business. However, Twitter provided some unintended benefits as well.

When I first when on twitter I did three things each day. I shared a helpful article on small business, I tweeted out something personal about myself, and I answered someone’s small business question. Being helpful was my intent, and it served me well. I set up Google alerts on specific business topics so that I would always have fresh things to tweet. Once I got the hang of it, I made sure that I shared other people’s content more than my own.

I am now, a well-respected social media expert as a result of how well I’ve built my brand. I also am an active member of the Twitter community with over 125K followers. I tell people that I work Twitter like a job Monday thru Friday.

Why Twitter works for me.

Twitter is a micro-blogging platform designed for people who need the bottom-line and not much else. In short, if you can’t say it in 140 characters or less, forget about it. If you do not know who you are trying to talk with or attract forget about it. You need a content strategy in order to really be successful with Twitter.

In April 2009, I launched #SmallBizChat which is a Tweetchat (or Twitter Talkshow as I like to call it.) My professional background is as a television producer, so I approached my tweetchat like a TV new program. I developed a formula. We have an open, close and new question coming out every four minutes. Every Wednesday on Twitter to help entrepreneurs get answers to their small business questions with #Smallbizchat. To date, my co-host @TaiGoodwin and I have produced over 130 shows. By the way, New York Times Small Business Blogger Jay Goltz @JaySmallBiz is my guest this Wednesday. His topic is how to run a successful small business. He’s been an entrepreneur over 33 years, with five businesses so I think he knows a little something about it.

Twitter has grown my @SmallBizLady consulting brand. I have gotten several coaching clients and hundred of business contacts. I have also been invited for at least 50 speaking engagements, countless blog talk radio interviews, and thanks to this blog, I have been requested to write for several publications including smallbiztrends.com, secondact.com, black enterprise and essence magazines and quoted in many articles for publications including the Wall Street Journal, New York Times, Washington Post, Philadelphia Inquirer and Fortune. I have also had several TV appearances for NBC, MSNBC, and Fox News. These opportunities came just because of the content, resources and blog posts I tweet out regularly on Twitter.

Twitter is a great resource for a small business owners, particularly if you sell B2B or are in infopreneur. Try it you might like it.

Do you have any other suggestions for how Twitter can help a small business?

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading smallbusinessexperts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small businessfailure. As CEO of MFE Consulting LLC, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine recently named her the #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog www.succeedasyourownboss.com Melinda is also the author of the national bestseller Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. (Adams Media 2010)

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How to Build a One-Person Franchise Business

By Melinda Emerson on November 29, 2011 in Branding & Marketing, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady

The topic of equity isn’t exactly what I’d call, “top of mind,” with most of the prospective franchise owners that I work with as an advisor. Most of their energy is focused on things like potential locations for the franchises that they’re considering, or other minor details; like how much they’re going to make as franchisees. Equity? Who needs it?

Well, if you’re looking at becoming a franchise owner, I think that you need it. I’m convinced that you’re going to want something to show for all of your hard work as a small business owner, not to mention the up-front investment you made to get your business up and running. And you’ll actually have about 10 years to figure out how to come out a winner.

That’s because in the franchise world, most franchise agreements, (contracts) are 10 years in length. In most cases, you’ll have an opportunity to renew your agreement, so you can stay in business. Or, you can sell it. (You can usually sell your franchise business before the 10 year contract period is up. Make sure you know going in what your options are.)

This is Easy to Visualize

If you end up investing in a franchise that requires you to have a physical location, like a fitness franchise for example, in 10 year’s time you’ll probably have multiple locations. (That should be your goal.) So, if you kick back for a moment, put your feet up, and close your eyes, you should be able to easily visualize the 2 or 3 stores that you own. Are you with me so far?

Now let’s say that you’re getting towards the end of your franchise contract. Let’s also say that you’re approaching 60 years old, and are starting to think about other things…..like a beachfront condo somewhere, for example. Maybe you’re thinking about travelling. You’re actually having lots of interesting thoughts these days….and they all seem to have a common thread; they don’t involve you working!

Sell! Sell!

That’s all you have to do as a retiring franchise owner. Just sell your franchise business. I didn’t say that it would be easy…but, it can be done.

My friend Carol Roth shared 6 things that you’ll need to do to get your business ready to sell over at another friend of mine’s highly rated small business blog. It’s all about the preparation, and it needs to start when you first purchase your franchise. That means that you need to start thinking about your exit strategy the moment after you sign your franchise agreement, and send in your check for the franchise fee. Most franchise owners don’t do this. Go ahead; be the change.

If you go into your new venture with an “investor’s” mindset, meaning that you want to have a real return on your investment, and are able to keep that mentality front and center during the term of your agreement, you could be rewarded handsomely.

For One-Person Franchises

If you’re the owner of a franchise business that is home-based, or office based, you’ll have to do things differently though, to prepare it for sale. As John Warrillow, the author of “Built to Sell,” writes;

“The number one mistake entrepreneurs make is to build a business that relies too heavily on them.”

Now, let’s substitute “franchisee” for entrepreneur, so that I can show you what you’ll need to do if you’re a one-man or one-woman show, and you’d like to have an opportunity to create equity.

The only way that you’ll be able to sell your one-person business is to take someone on as an employee, and teach them how to be The Owner.

Let’s use a coaching-type of franchise business as an example, since they’re very popular, and have the added bonus of becoming the next bubble that’s going to burst.

(The reason that business coaching franchises are going to bubble over soon, is that there are so many of them around that will be approaching the end of their franchise contracts soon, and most of these franchisees don’t have an exit strategy.)

The Model

For around $80,000, you can become the owner of a business coaching franchise. Your role as the franchisee is to call on small businesses in your geographical area that may be interested in your consulting services. Some of the services that you offer may include business planning, sales and marketing program implementation, inventory management…basically anything related to the operation of a small business.

If you can convince enough of the people that you’re calling on to sign on for your services, you can do pretty well. But, since most of your clients engage with you on a short-term basis, you must continue to keep your sales funnel full. That means that when you’re not doing your paid consulting gigs, you’re either calling on potential new clients, or attending business networking events in order to keep your name front and center with fellow small business professionals.

You’re the business. For the most part, your clients aren’t buying your franchise’s brand. They’re buying you; you’re unique personality…your skills. They’re also buying what others are saying about you, and how well you perform. That’s a problem.

Fixing The Problem

In order to make your one-person franchise business one that can be sold someday, you’ll have to start to slowly remove yourself from the picture. That means that you’re going to have to start hiring others that can do what you do. One great thing about the franchise model is that it’s so system-oriented; it’s fairly easy to train new employees.

You can add new employees at any pace you want; just have enough of them to have the ability to start making some choices. The choices that you’ll be making have to do with finding a buyer. That’s right; as soon you start bringing employees on, try to figure out which one could potentially buy you out at some future date.

Still using the example of a coaching franchise, if you do this right, you could have 3 coaches under you who are all building a client base, which includes a revenue stream…one that doesn’t only involve what you bring in.

A business with money coming in from several different sources is a heck of lot easier to sell.

If you do this right, which includes proper planning that starts the minute you officially become a franchisee, you’ll have a real shot at building equity in your franchise business that can come in the form of an official bank check that you can use for that beachfront condo.

About the author:

The Franchise King®, Joel Libava, is provides franchise advisory services to those interested in exploring franchise ownership. He’s frequently called on by the media for his no-spin
insights on the world of franchising, and he wrote a book that puts would-be franchise owners into the driver’s seat called, Become a Franchise Owner!

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Do you have an idea for the next great tech start-up?

By Melinda Emerson on November 14, 2011 in How to Start, Social Media, Starting A Small Business, Technology

Last night, CNN debuted Black in America 4 with Soledad O’Brien, which featured 8 African-American tech entrepreneurs who went out to Silicon Valley this summer to participate in a business incubator with the hopes of landing seed capital to catapult their entrepreneurial dreams. It was an amazing mix between MTV’s the Real World and Donald Trump’s Apprentice. These business owners had the opportunity to sit at the feet of tech masters in Silicon Valley and learn the art of “the pitch.” The whole goal of the program is position participants to secure venture capital or angel investment for their consumer driven app or websites to launch their businesses.

I had the opportunity last week to interview Wayne Sutton, North Carolina based tech entrepreneur, publisher of the tech blog SocialWayne.Com, one of the founders of the New Media Accelerator . He along with co-founder Angela Benton,CEO of BlackWeb20.com the leading online publication for African-Americans interested in Technology and New Media.

Here’s to my three minute video interview: http://www.youtube.com/watch?v=153x4QxP8LQ

Applications to be in the second class of the New Media Accelerator are due by Dec 16, 2011 so not delay. If you are a minority or women tech entrepreneur this could be the opportunity of a life time.

After the documentary aired last night CNN’s Tech guru Mario Armstrong host a live panel discussion on the web with seasoned veterans of the innovation space to further discuss how a pipeline of minority techpreneurs could be cultivated. The panel included Terry Jones, Syncom Venture Partners, Christian S. Johnansson, Serial entrepreneur & Secretary of Business & Economic Development State of Maryland, Dave Troy, Venture capitalist & 410Labs.com, Hank Williams, Tech entrepreneur, founder Kloudco.com, Wayne Sutton, Newmeaccelator.com , Ellen Hammerly, Exec Director UMBC Research and Technology Park. You can watch a replay of the webcast of the panel discussion on http://www.marioarmstrong.com

Some of the key takeaways from the webcast:

You do not need to go to Silicon Valley to hit it big as a tech start-up.
Use the tools of technology to build the relationships to learn what you need to know for your business.
Build a PLN, a Personal Learning Network
Look at the state you are in to see if there is any seed money for tech start-ups. Maryland has a great program check out www.ChooseMaryland.org.
Learn on someone else’s dime
Check out the book The Lean Startup by Eric Ries and I would highly recommend my own book too Become Your Own Boss in 12 Months by Melinda F. Emerson.
We should all seek inclusive excellence. Everyone can live their entrepreneurial dreams.

Additional resources to launch your technology start-up:

Codeacademy.com They provide expert instruction, mentorship, and an immersive environment to learn how to code.

Startupdigest.com Kauffman foundation’s tech website.

Namde.org National Association of Multicultural Digital Entrepreneurs (NAMDE), a one-of-a-kind Washington-DC based trade association

Activateprogram.org ACTiVATE is an applied tech entrepreneurship program for experienced women.

Alice.org Free scripting and prototyping environment program for 3D object behavior.

Scratch.mit.edu Scratch is a programming language for everyone. Create interactive stories, games, music and art – and share them online.

Do you have any suggestions for helping minority and women tech entrepreneurs?

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

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Are You Ready To Finish the Year With a Bang?

By Melinda Emerson on October 31, 2011 in Branding & Marketing, Business Inspiration, Grow Your Business, How to Start

This past weekend I conducted my last BYOB2011 Workshop in my national tour. I held the last one in Philadelphia, my hometown. The focus of the tour was on three things; How to Become Your Own Boss, How to Develop a Killer Marketing Plan and How to build a Social Media Brand. For the last year I have travelling the country teaching small business owners and would-be entrepreneurs the Emerson Planning System, How to align their marketing and sales activities and how to leverage social media to grow their businesses. I thought it would be helpful to highlight what I have been teaching. Here are 7 tips to finish the 2011 with a bang, and go into 2012 with a plan for success.

It’s Time to Update Your life plan. The cornerstone of the Emerson Planning System is to develop a life plan and a vision board. Your business goals and your personal goals must align or you could lose your business and your family. Once you have a life plan create a vision board. You can use the board as personal motivation to remind you why your work so hard. My life plan is taped on the wall near my computer monitor so that I have a daily reminder of my big picture goals.

BYOB also stands for Be Your Own Bank. Your ability to save has everything to do with your ability to start a business. The nature of business has changed and you will need to fund your own enterprise. The most you can borrow is a microloan for $25K, most people can life off that and launch a business, so the money needs to come from somewhere. I suggest you look in the right or left pocket.

90 percent of Success is Self-confidence. If you don’t believe in your business no one else will. Fake it until you make it! Look yourself in the mirror (like I do sometimes), and say Girl, you are doing IT!!! Most business problems are not so well hidden personal problems. Learn to compartmentalize your drama and stress and get your work done. You must stay focused.

Be an Agent of Convenience. Small businesses who are still getting big business in this economy are making it easy for their customers to say yes. They solve problems before the customers can say ouch. They understand industry trends. They use metrics heavily. They know the value they bring to the table. They can accept all forms of currency. They brainstorm with their clients for free because they care. What kind of agent are you?

Plan Sales in 30 day Increments. Your biggest concern should be how much money you need to make in the next 30 days. Once you breakdown your sales goals by month, you can easily breakdown how much you need to generate each week. Doing this, will help you get more aggressive about your sales process. You can also plan your marketing activities around lead generation.

Done is Good Enough. Your small business brand will evolve over time. Don’t be one of these people who have not released your new website or newsletter because you are still messing with your logo or layout. No one cares about your logo but you, and you can always revise it later. Just get it out there. Get feedback, and adjust your branded as needed. You are supposed to cringe at the original art work years later.

Harness The Power of Social Media. As a walking social media brand, trust me when I say that social media is the best thing that has happened to small business owners. You must Listen + Engage + Add Value + Promote Others in order to be an Influencer in social media. You must build trust and credibility in order for social media to really work for you. Use social media to speak directly to your target customer.

I am looking forward to teaching more entrepreneurs next year with the BYOB2012 National Tour. The schedule of cities I’ll be coming too in 2012 will be released in December. Stay Tuned. Special Thanks for Corpnet.com and ConstantContact.com for sponsoring this year’s tour.

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

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7 Golden Rules for Home-Based Businesses

By Melinda Emerson on October 18, 2011 in Guest Articles, How to Start

Starting a new home-based business can seem like a daunting task. The transition from working in corporate America to working inside your home

can often lead to the downfall of your business before it has even begun. The first thing you need to do is get organized. It’s important because you need to put yourself in the best position to be successful.

To ensure that you make this switch to spare room tycoon successfully, try to follow the 7 golden rules for a new home-based business.

Designate an area

When you work from home, it’s often hard to stop work activities taking over your personal space and home life. To prevent this from happening, try to designate an area of your home that’s specifically for your work. This could be a spare room, garden office or even a section of another room. Try to keep this space solely for work activities and materials. This should help you to keep a healthy work/home life balance as you can ‘shut the door’ on your work at the end of the day.

Invest in the right insurance

When you first start working from home, there are some insurance considerations to think about. Firstly, if you’ve started a business from your home, be careful that you’re not invalidating your home insurance. Most standard home insurance will not cover you if you’re using the property for business purposes (which usually refers to having stock or clients at the property).

In addition, you could require some business insurance for your home-based business. For example, if you provide a professional service to paying clients (such as accounting, legal or marketing consultant) it could be wise to think about professional indemnity insurance. This could help you cover costs if you ever faced a negligence claim. If customers or clients visit your home business, you may also need to put public liability insurance in place too.

Get dressed

Sitting about in PJs and slippers in not conducive to a work mind-set. If you feel like you’re dressed for bed or lounging on the sofa– that’s probably what you’ll do. Get washed and dressed as if heading out to the office – it will make you feel more alert and ready to get started in the morning

Watch your posture

In professional organisations, particularly larger companies, they’ll be obliged to provide a workstation that is not detrimental to your posture. Adjustable chairs and monitors, adequate desk space and hand supports are common elements of most offices. When starting work from home, ensure you have a comfortable work area that supports good posture and doesn’t put regular strain on your body or eyesight.

Set a start and finish point

Are you fit to work from home? When you work for an employer, you’ll have set working hours and structure to your day. Having a set start time and finish time for your day can give you more focus and ensure that the work doesn’t spill over into your domestic life. Try to stick to the start and end times you assign yourself. Make sure you switch off the computer and turn off your email alerts at the end of the day.

Eat a proper lunch

Without a designated lunch hour written into your contract, it can be quite easy to forget about eating altogether when at home, or you could find you end up snacking your way through the day. Make sure you dedicate a full hour for lunch and have enough food in to make a healthy, filling meal. It will give your eyes a rest from the computer (if you use one) and will make sure you have enough sustenance for the afternoon’s tasks.

Check your car use

If you’re running a business from your home, you might also use your car for business purposes. For example, you may move stock or make deliveries to clients. If this is the case, make sure these activities are not invalidating your car insurance. A standard policy may not cover your vehicle for business use – so it’s worth checking with your provider.

Do you have any more tips for home-based business success?

This article was written by Policy Expert who are insurance specialists, providing house insurance to homeowners in the UK. You can use their website to compare quotes and buy online.

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