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How to Get Free Publicity for Your Small Business

By Melinda Emerson on May 6, 2010 in Branding & Marketing, SmallBizChat

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @JillLublin on How to Get Free Publicity for your Business. Jill Lublin the author of the new best selling book – Get Noticed…Get Referrals: Build Your Client Base and Your Business by Making a Name For Yourself, from McGraw-Hill and co-author of the best selling books Networking Magic and Guerrilla Publicity. She is also a Speaker, Strategist & Radio & Television Host. For more information http://www.jilllublin.com/

SmallBizLady: How can small business owners create name recognition for themselves?

Jill Lublin: Create the “I’ve heard of you syndrome” and focus on creating your expert status.

SmallBizLady: For small business owners, how can you identify the best sources for referral business?

Jill Lublin: Find trade associations that will help you cross-market to your target audience. Be clear about what you need in the next 30 days and ask for it – as well as give… ask others how you can help them.

SmallBizLady: Is there proper referral etiquette to keep in mind?

Jill Lublin: Be clear and focused. And be reciprocal….remember to ask others, how can I help you?

SmallBizLady: Your first book, Guerrilla Publicity, focused on low cost and free ways to use publicity in order to increase visibility. Can you share with us some of those techniques?

Jill Lublin: Placing announcements in your local newspaper’s “People” section is a great free way to get publicity. Announcements should be short and focus on something new and special about your business like a new product, a promotion, a published book, etc. I also recommend giving free seminars about your expertise.

SmallBizLady: How can you create your “ooh ahh factor”?

Jill Lublin: Focus on your unique story. Think about what makes you special. What has happened in your life? What is it that makes you stand out?

SmallBizLady: Networking is another great way to get your word out. What are some of the dos and don’ts of networking?

Jill Lublin: Dos…look to help others constantly, stay focused on your target market, and have a 10 – 20 second sound bite prepared. Don’ts… never thrust your business card in everyone’s face, be careful not to misrepresent yourself, try not to monopolize people’s time.

SmallBizLady: Can you recommend where you find to be the best places to network?

Jill Lublin: Look for places that cater to your target market – an example… one of my target markets is women business owners so look to organizations such as the National Association of Women Business Owners and eWomenNetwork.

SmallBizLady: With so much competition out there, how can you distinguish yourself and find your uniqueness to focus on?

Jill Lublin: Find your own angle that is personality and value based.

SmallBizLady: How can you quickly respond to breaking news and trends in your industry? And how do you go about doing that?

Jill Lublin: Subscribe to google alerts and helpareporterout.com. Also scan the news everyday and look to be a bit boarder about how you can fit in.

SmallBizLady: Can anyone really get themselves into the New York Times or on CNN without a hired publicist?

Jill Lublin: Yes although it may be difficult. Be passionate about why your messages matter and pitch!

SmallBizLady: Do you have a favorite “guerrilla” PR tactic?

Jill Lublin: It is really a combination of things that creates success… the every 60 day announcements, sending out newsworthy press releases every quarter, speaking engagements, etc.

SmallBizLady: What additional secrets might you have to share on how to people can expand their businesses?

Jill Lublin: Create a message that will capture people’s hearts. Know who you are. And remember you will need to be professionally persistent with your follow up – sometimes could take at least 7 calls.

If you found this interview helpful, join us on Wednesdays 8-9pm ET follow @SmallBizChat on Twitter.

Melinda Emerson, known to many as “SmallBizLady,” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #Smallbizchat weekly on Twitter for emerging entrepreneurs. Her first book Become Your Own Boss in 12 Months was released in March 2010.

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Effective Social Media Selling

By Melinda Emerson on March 11, 2010 in SmallBizChat

This week’s Small Biz Chat interview is with small business expert Malika Duke. Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET; follow @SmallBizChat for weekly details. This post is excerpted from my recent interview with Malika Duke, @BizSavvyMom, who is an expert in lead attraction and conversion on the Internet. She coaches her clients on how to master the web as a marketing tool. Formerly a floundering network marketer, Malika has attracted an impressive global client and in less than 18 months has become a sought after passion-to-profits marketing coach and consultant. If you want help to create and implement your “Sell-ucation” process click here http://www.savvybusinessmom.com/online-leads-who-buy-alot.

SmallBizlady: What is the best way to sell online?

Malika Duke: By not trying to impress your prospect through hype, flashiness, or sugar coating problems with your product or service. Instead you are informing them of their options and only looking for a mutually beneficial relationship.

SmallBizlady: What is sell-ucation?

Malika Duke: It’s a way of selling through education and direct response. The objective is to create prospect education systems where customers can learn who you are, want you have, who it is for and how you can help them. Prospective clients are always looking to make an informed buying decision and the law of reciprocity compels them to buy from you. It will also to increase buyer confidence, reduce buyer remorse and inspire your prospective buyers to take immediate action.

SmallBizlady: How do you stand-out from the noise selling online?

Malika Duke: Now a days, regardless of what you are selling, prospects are bombarded with “buy this now” messages and they are scratching their heads thinking, “Why?”. Why this and not that, yours and not hers? People are just tired of it. In this economy buyers want to be smart with where they invest their money so you;ve got to earn it by giving value.

SmallBizlady: What are some of the benefits of using sell-ucation?

Malika Duke: If done well, you can generate sales easier, because there’s less buyer confusion. This process answers objections succinctly so sales come easier and refunds drop dramatically.

SmallBizlady: Are their any drawbacks from using this method of selling online?
Malika Duke: This selling method takes time, so if you are the type of business person that just wants people to show up and buy this is not for you. (And that never really happens!) You have got to put the time into creating the systems and they will always need tweaking based on the feedback from your prospective clients. It requires that you create content that will do the selling and educating. It also requires some real creativity which may be graphic design, an instruction designer or programmer.

SmallBizlady: What happens to small businesses that do not educate their online customers?

Malika Duke: Businesses that don’t educate their buyers will continue to see a steady decline in sales as more and more of their competitors implement these simple systems and strategies. They will find it harder to bring in new customers and generate repeat business for years to come.

SmallBizlady: Can any small business use this selling method?

Malika Duke: All kinds of businesses will benefit from taking the time to put education materials together. Professional service companies of all types lawyers, dentists, coaches, network marketers on and on. Retail businesses can benefit too ncluding jewelers, car washes, restaurants, etc.

Smallbizlady: What needs to be in place before you create your selling campaign?

Malika Duke: You need to have a well organized sales process or sales funnel in place. Sell-ucation is the rejection free way to initiate relationships with prospective and current partners and clients, but there must be a “what next” element inside the rest of your sales funnel.

Smallbizlady: Can you automate this selling campaign?

Malika Duke: You can and should use a combination of live one time events and prerecorded/written content to get the most out of your sales funnel. You should also create maximum value for your buyers and would-be buyers with that content. Parts of it, such as email delivery of content, will be automated or can be leveraged through outsourcing delegating and direct response marketing.

SmallBizlady: Some examples of sell-ucation in use today in mainstream media?

Malika Duke: Don’t laugh but, Infomercials are set up to exactly do this. There’s a reason they all follow the exact same formula and they all sell like crazy! They grab the attention of their ideal audience quickly, state the problem, offer their solution, show proof with a demonstration and testimonials and then tell you how you can order!

SmallBizlady: What are the best mediums to attract your prospects and leads with this process?

Malika Duke: You can use your website or blog and other social media as well. Use any medium you have at your disposal now and start educating while selling today!

SmallBizlady: How can this be implemented in your business immediately?

Malika Duke: Start by brainstorming with your prospects about their hot button issues. Then create content that helps those who still have a qualified interest to “connect the dots” to your product/service as the solution.

If you found this interview helpful, join us on Wednesdays 8-9pm ET follow @SmallBizChat or @SmallBizLady on Twitter for info.

Melinda Emerson, known to many as “SmallBizLady,” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs. Her first book Become Your Own Boss in 12 Months is out in March 2010.

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Developing an Elevator Pitch

By Melinda Emerson on February 18, 2010 in Branding & Marketing, SmallBizChat

Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with Barbara Lopez @Brightfarm who is President of Brightfarm Introductions. Her company originally started out as a video production company specializing in writing :30-second and :60-second commercials. In 2008, she turned her process for writing videos into a simple process for creating elevator pitches. For more details www.brightfarm.com.

Smallbizlady: What is an elevator pitch?

Barbara Lopez: It is your verbal commercial. Usually 30 to 60-seconds. It’s designed to effectively answer the question, “What do you do?”. The term was coined years ago as a business term. It originated as the time it takes someone to ride an elevator and “pitch” what it is that you do to someone else. Other common terms are elevator speech or networking commercial. Nowadays, there are MULTIPLE places to use an elevator pitch, not JUST in an elevator. Obviously it’s used mostly in networking situations. But really, your elevator pitch is the VERBAL commercial that you’re going to use about yourself every single day, which you’re going to share with every single person you meet.

Smallbizlady: Who needs an elevator pitch?

Barbara Lopez: I truly believe that EVERYONE needs an elevator pitch. Think about how often we’re all asked, “What do you do?.” It’s a very common question, especially in social situations. People ask that question because it’s a good way to get to know someone. It’s a safe place to start a conversation. In that case, I think everyone needs one.

Smallbizlady: Why is it so important to have an elevator pitch?

Barbara Lopez: It’s crucial for business owners, entrepreneurs, and anyone looking to promote their business and career to have an elevator pitch. After all, “when your mouth is OPEN, so is your business.” “And when your mouth is CLOSED, so is your business.” That means, if we want people to know that we’re open for business, we need to TELL them. We can’t just assume that people know that we are. An elevator pitch is the perfect tool to do just that. Everything in business STARTS with a bright introduction. It’s your verbal commercial that you use in introducing yourself to every new person you meet. It could be in a professional networking situation. Or in line at the grocery store or post office. Or at a social event. You never know when you might be talking to your next customer.

Smallbizlady: What are the key benefits of having an elevator pitch?

Barbara Lopez: It gives us an opportunity to start out with a GREAT first impression when meeting someone new. Has this ever happened to you? Someone asks, “What do you do?” And your mind just goes…..blank? Having an elevator pitch saves us from those types of awkward or embarrassing situations.

When we have a polished and professional elevator pitch, we also set ourselves apart from our competition in a BIG way. It’s one thing just to say, “I’m a realtor”. But it’s more important to tell more to engage conversation. Being able to clearly and concisely describe what we do allows us to show that we are truly professional. We’re not fly-by-night business people, but that we can easily explain what we do. We can get the other person’s attention MUCH easier. We are respecting their time by being concise. It’s a conversation starter.

Smallbizlady: What are some common mistakes professionals have toward elevator pitches?

Barbara Lopez: Not knowing what to say. Resulting in “flying by the seat of their pants”. Which is never the best impression. Also, thinking they have to list everything that they have to offer. That’s not the best thing to do, because it can be overwhelming. Some people also get anxious when it comes to pitching to entire groups at once. Speaking to a group in a round-robin scenario is basically public speaking. And that can add a lot more pressure or anxiety.

Smallbizlady: What are some goals people should strive for when it comes to their elevator pitch?

Barbara Lopez: It’s best to keep these four in mind: 1) Be clear and concise. People want to know what you do in the shortest amount of time possible. 2) Make a great first impression. Deliver it well, so that the person continues the conversation. 3) Stand apart from your competition. Don’t just be pegged as someone in your industry. Be the best in your industry. 4) Attract them to want to know more. Again, it’s just a conversation opener, so have a call to action to move the conversation forward.

Smallbizlady: What are the critical components of an effective elevator pitch?

Barbara Lopez: It basically boils down to 4 key points that other people WANT to know about you. 1) What problem or pain point you solve for people. 2) How you solve it. 3) Why you’re different from your competition. 4) How they can learn more about you and/or your service or product right away.

Smallbizlady: Is it really that simple?

Barbara Lopez: Yes. The key is to focus the elevator pitch on YOU and not so much on your company/product/or service. You want to position yourself as the expert or specialist when it comes to the problem you solve. In networking, people want to connect with people, not businesses. So it’s important to introduce yourself as the person to go to when they have that problem. Or when someone else has that problem.

Smallbizlady: Where are some places professionals can use their elevator pitch?

Barbara Lopez: Most people think it’s strictly for networking. But there are so many other places you can use it. Especially since it’s such a concise message about what you do and offer. You can use the whole elevator pitch or even just parts of it in other areas of your marketing. The back of your business card is great. That way you’re sending people off with your pitch after they’ve just met you. On your outgoing voicemail message. That builds confidence when people call, to know you’re going to help with that specific problem. On your website – especially your About page. In your social media profiles. As a starter for a sales letter or introductory email.

Smallbizlady: What is the biggest piece of advice you can give professionals who don’t have an elevator pitch?

Barbara Lopez: Be prepared. Take some time to focus on at least a 30-second elevator pitch. You’ll feel much more comfortable and confident at networking functions. And in your daily travels. It can make a huge difference in the first impressions you’re making. After all, you never know when you might be speaking to your very next customer.

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Working With The One You Love

By Melinda Emerson on February 15, 2010 in 10 Things Lists, Mompreneurs, Pink Slip Entrepreneurs, Solopreneurs, Women in Business, Your Small Business

When you are first starting out in business, you will need help. Good help is especially hard to find when you have very limited resources. Other than interns, you may be forced to look around your personal network to see if you have any friends or family that can jump in and help you build your new enterprise. One of the most obvious helpers that may jump out to you is your spouse. But working with the one you love can be a slippery slope. If you drive each other crazy with simple household work, it’s probably not a good idea to work together. There also are those who believe that you should never hire someone you can’t fire. Why? If you fire your spouse you could ruin or severely damage your marriage.

Relationships and certainly marriages are hard work every day without adding the complications and stress of working together in a start-up business. My husband and I worked together in my first business Quintessence Multimedia for four years—so I have perspective on this subject.

Whether you go it alone or work with your sweetie… it’s a challenge. One of things that you need to do if you decide to work together is really understand each other’s best skills and work styles.

I am a morning person, who is a hyper Type-A, task master. I make lists and mow down the list daily. My husband is a corporate MBA, six sigma, sales manager, and a procrastinator. We annoyed each other every day, before we even got to the office. We drove to the office together, and were late most days because my husband was usually running late. I found myself sitting in the living room, waiting silently and getting more upset by the minute. One of the things that really helped us was seeking out mentorship from an older husband and wife team who had an office in our building. Once they suggested that we drive separate cars to work, that problem was solved.

One of the critical decisions that need to be made if you are working with your spouse is whether you are going to be equal partners, or if one of you is the boss. Defining this dynamic upfront – and communicating it – is essential. There’s a big difference between being a partner and being a key employee. This especially comes into play when handling disagreements about the business.

Ladies–this is a big issue for you if you started the business, and your husband later joins the business. Some men really can’t handle being a key employee, and may assert themselves like they are the boss.

The long term viability of the business and the marriage are intertwined. Resentment from this dynamic can really spill over into your home life. When you are personally invested in your business; it’s hard to not take a bad day in your business home with you at night.

So How Can You Avoid Having Your Work-life Ruin Your Home-life?

Here’s SmallBizLady’s 10 Rules for Working Well With Your Spouse.

Have clearly defined roles at work, and stay in your lanes.
Regular date nights (weekly if possible)
Drive separate cars
Have separate offices (and separate assistants–if you can afford it)
Have clearly defined roles at home, too
Have regular meetings to air out disagreements
Have separate interests outside of the business
Make decisions based on what’s best for the business
Be accountable to each other (regardless of who get the final say)
Seek out other couplepreneurs to get advice and support.

A great husband and wife business owner team, Donna Maria Coles Johnson her husband Darryl Johnson inspired me in part to write this blog post. They lead the Indie Beauty Network http://www.indiebeauty.com. I interviewed them last year about being successful couplepreneurs.

Do you have a rule or suggestion for how to work successfully with your spouse?

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

Melinda Emerson, known to many as “SmallBizLady,” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Her first book Become Your Own Boss in 12 Months is out in March 2010.

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From Product Idea to Business Owner

By Melinda Emerson on February 11, 2010 in Branding & Marketing, How to Start, Q & A Interview, SmallBizChat, Starting A Small Business

Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This post is excerpted from my recent interview with @SandyAbrams author, of Your Idea, Inc. and CEO, Moisture Jamzz, Inc. founded in 1993 around her signature moisturizing glove product. Sandy built Moisture Jamzz, Inc. from scratch into a company grossing millions without a business degree. For more information log onto http://www.yourideainc.com.

Smallbizlady: After you have researched the competition, if you still feel that your product has enough merit to compete, how do you move forward?

Sandy Abrams: You need to bring the product to life! The first step to make it real is to move it from your head into reality. Draw it, write its description, write down who would want the product and why they will want/need it. What solution is it providing? Somehow when you take pen to paper, it makes it real and then you have something to work with. It’s tangible now.

Smallbizlady: Now that the product seems “alive,” how do you actually know the marketplace will welcome it?

Sandy Abrams: Do your own market research. Talk to local store owners (you don’t have to give away your complete idea. You can talk in abstract form). Talk to friends and family; get feedback. Talk to those who like and/or use the marketplace’s current product and ask them if they would rather have your type of product. You may get some interesting constructive criticism that you can implement.

Smallbizlady: Would it help to go to an industry trade show at that point?

Sandy Abrams: Yes, I think it would help to walk a trade show within that industry and see what is happening, what the buzz is. You will be exhibiting at this show at some point, will you be able to compete, stand out enough? You can read the trade papers, always available at the trade shows. In the trade papers you may find some sources for manufacturing.

Smallbizlady: If after all the research and marketplace investigation you feel your product is still needed, what’s next?

Sandy Abrams: You need to think about Intellectual Property Issues. That is protecting your product with patent (if necessary), trademarks and possibly copyrights. You need to think about what you want to name your product, your company, your website and look into “owning” them with patents, trademarks or copyrights.

SmallBizlady: How do you know what kind of protection your product will need?

Sandy Abrams: I have some examples in my book, Your Idea, Inc. Personally, I find IP (intellectual property) very interesting! My husband is a trademark lawyer and he has taught me the importance of protecting your product. A great starting point full of information is www.uspto.gov. That website is very informative and user friendly. I also recommend a consultation with an IP attorney once you have learned the basics. Protecting yourself in the beginning makes your foundation for business solid.

Smallbizlady: When would you recommend actually setting up the business?

Sandy Abrams: After you have done all of your market research, IP research and think you will be moving forward to a manufacturer. Then its time to set up your business and market your product.

Smallbizlady: What exactly do you do first to set up the business?

Sandy Abrams: You need to take care of 2 things right away: a DBA form, aka Doing Business As or fictitious name. So that you business has a legal name, so you can open a bank account and conduct business under that name. This information needs to be published in newspapers for a few weeks before you will receive your official documentation.

Smallbizlady: Once you have the DBA and can conduct business, what’s the second thing?

Sandy Abrams: You need to get a resale license. This license will allow you to purchase materials for your product at the wholesale level and resell them to retailers so that they can sell them to consumers. Once you have both the DBA and your resale number you are a legal business entity and can buy and sell. I recommend services like LegalZoom.com to handle these forms for you. It saves a lot of time and they are reasonably priced services.

Smallbizlady: Once you are officially set up with those issues, what’s next?

Sandy Abrams: You need to set up your office so that you look like a real business. You want to look just like a business that may have 10 employees, not just yourself. With today’s technology, this is really simple, fast and not too costly. You need to get yourself a business phone number, fax number and voicemail. I recommend eFax and eVoice services. Set up even a basic website for now, even just with your contact information. Just something to add credibility. Get some business cards, letterhead. With these things in place, you can communicate professionally and have the façade of being a big business.

Smallbizlady: How do you know if what you are doing is the “right” thing?

Sandy Abrams: There is no right or wrong way on this journey. Every entrepreneur took a different path to the marketplace, and you will have your own unique path based on your own research, connections and life experience. That’s the beauty of being an entrepreneur, there are no set of rules to follow, no requirements to join “the club.” You will learn as you go.

Smallbizlady: Do you have any final advice?

Sandy Abrams: Don’t get overwhelmed in the beginning stages, zoom into the smaller picture and take small steps. It makes it more manageable and soon enough you will see tangible results and feel confident in continuing to grow.

Disclosure: I was sent 3 books to review and give away on Twitter in advance of this interview being conducted.

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How to Recession Proof Your Business!

By Melinda Emerson on February 8, 2009 in Cash Flow & Finance

Here you tired of hearing about the slowing economy? Fewer openings, more layoffs and everyone wants more for less, while the expenses keep creeping up. Banks are getting tough with their lending practices. Times are tight, but this is a perfect time for an aggressive small business. Get smart about your marketing and business operations to recession proof your business. The two most important things to consider is marketing and cash management.

Here are 15 tips to kick-start your business.

Keep the marketing going. The first instinct may be to reduce or eliminate marketing expenses. If you can’t afford a full-blown marketing program, pursue less expensive options such as media releases, public relations, targeted direct mail, e-mail blasts, social marketing sites, blogs, article marketing, and online newsletters.
Keep in close contact with your customers. Understand how their business is being affected by the recession and look for ways you can help. Lasting relationships are built in hard times.
Start collections at 45 days. The days of waiting 90 days are over. You need your money now. Once a client gets to 45 days get on the phone and track down the accounts payable manager for an update.
Produce a three-six month cash flow projection. Right now it is extremely important for you to understand your cash position. Determine where you can cut costs, and make sure on a weekly basis that you understand what money is coming in.
Use the 2 to 1 rule. For every $2 dollars you cut in costs, invest $1 into your marketing efforts. This is no time to cut back on marketing.
Add value, not price. Continuously adding value to your products and services is the way to get repeat customers and new business. Adding price without value is a lose/lose proposition.
Offer a temporary price cut. If you have retail business, consider cutting prices by 50% or doing a 2 for 1 deal. If you have a service business with a retainer or monthly fee, consider the first three months 50% off with a 1 year contract.
Under Promise and Over Deliver. Excellent customer service is the number one way to encourage your customers refer you more business. Be known for delivering great products and services.
Network, network, network. Be everywhere. You want to be top of mind when an opportunity presents itself. People do business with people they know. Face to face contact is really the way sales happen.
Give to get. Look to give first before you get. When you meet a new contact, think solutions for them first or WII-FT What’s In It For Them.
Consider adding staff. One good thing about layoffs is lots good people are on the market. You could pick up some quality talent you could not otherwise afford. Hire a salesperson and pay them commission only. Make them kill what they eat.
Weed out unprofitable customers. Every company has customers that cost more than they add to the bottom line. Identify them, evaluate how to make them profitable customers, and if that’s not possible cut them.
Keep your personal credit high. Your personal credit is your small business credit ultimately.
Watch your business credit closely. Pay down some principal on your lines of credit. Curb your spending on your line and don’t give the bank a reason to charge you late fees.
Call the bank before things great critical. Regardless of your business situation, you need to communicate with your banker. The bank does not benefit if you go out of business, so stop the denial and negotiate better terms with your bank.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

Melinda Emerson is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #smallbizchat on Twitter. #Smallbizchat is the trusted Twitter resource to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda’s first book, Be Your Own Boss! How to Quit Your Job and Start Your Own Business 12 Months or Less! is scheduled to be released by Adams Media in early 2010.

If you’re ready to start or grow your small business subscribe to Melinda Emerson’s blog. www.succeedasyourownboss.com

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