In today’s competitive marketplace, brand positioning plays a vital role in differentiating your business and capturing the attention of your target audience. To effectively position your brand, you must consider four essential elements: your customers, channels, pricing, and competition. A deep understanding of your product, service, solution, and unique value proposition is crucial. This post […]
20 Ways to Create Customer Value
Providing useful products and services for your customers can encourage sales, improve loyalty and grow your brand’s reputation. You can employ many strategies to enhance customer value at your company, and learning how to create value for your customers can directly impact your company’s long-term success. In this post, I’ll explain what it means to […]
6 Pieces of Advice for Starting a Consulting Business
Isn’t it thrilling when you decide to take your years of hard-earned experience, unique insights, and talent and channel them into your very own consulting business? You’re not alone on this exhilarating journey. I’ve been there, and over the years, I’ve learned a thing or two about navigating this entrepreneurial adventure. This post is packed […]
8 Ideas to Grow Your Coaching Business
No matter the sphere you coach in, whether life coaching, business, sales, marketing, or something else, you know the power of guidance and the transformation it can bring. As a coach, you help others realize their potential, overcome hurdles, and reach their goals. But what about your own business growth? As a seasoned coach with […]
7 Steps to Become a Bestselling Author
Unlocking the coveted title of a ‘bestselling author’ isn’t just about storytelling; it’s about transforming your unique expertise into a literary masterpiece that resonates with your target audience. When you share your insights, experience, and wisdom through a book, you cement your thought leadership and expand your brand beyond the confines of your field. But […]
12 Tips to Become a Sought-After Professional Speaker
In the world of professional speaking, there’s a simple truth: you’re not just selling your ideas; you’re selling yourself. Becoming a sought-after professional speaker means establishing a personal brand that resonates with your audience. The strength of your personal brand can be the difference between an auditorium filled with eager listeners hanging onto your every […]
10 Ways to Monetize a Podcast
Throughout our enlightening series on podcasting, we’ve covered several key facets that every small business owner should know. We started the journey with the article How to Start a Podcast in 10 Easy Steps, providing a simple yet comprehensive guide to launching your podcast. We then delved into the essential topic of promotion with 14 […]
How to Pitch Yourself to a Podcast: A Podcast Pitching Guide for Small Business Owners
My ongoing series about podcasting for small business owners has covered the 10 steps to start a podcast and 14 ways to promote a podcast. Now, we will take a different angle and focus on how to pitch yourself to a podcast as a guest. This article is for small business owners who don’t necessarily […]
14 Ways to Promote a Podcast
In my last blog post, I shared a simple 10-step system for starting a podcast. Now, I want to help take you the rest of the way by sharing 14 ways to promote a podcast so you can get more listeners and followers. By leveraging these promotion strategies, you’ll be able to elevate your podcast’s […]
How to Start a Podcast in 10 Easy Steps
Did you hear the news? The SmallBizChat Podcast just celebrated its 200th episode! As a successful podcaster, I often receive questions from fellow small business owners who are curious about podcasting but aren’t sure how to start their own show. If you’ve been considering podcasting as a way to connect with your audience, you’re in […]
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