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You are here: Home / Archives for Branding & Marketing

Marketing Qualified Leads vs. Sales Qualified Leads

October 30, 2023 By Melinda Emerson Leave a Comment

When it comes to lead generation, all leads are not equal. There are Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). They represent two distinct stages in the lead generation and conversion process. Both terms are used to categorize leads based on their readiness to move through the sales funnel, but they represent different […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: buying signal, direct sales engagement, lead scoring, Marketing Qualified Leads, Sales Qualified Leads

How to Write a Marketing Plan in 7 Simple Steps

October 2, 2023 By Melinda Emerson Leave a Comment

How to Write a Marketing Plan in 7 Simple Steps featured image

Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: competition, market size, Marketing Plan, niche, world of small business

How to Use a Book to Promote Your Brand

September 11, 2023 By Melinda Emerson Leave a Comment

How to Use a Book to Promote Your Brand Open Graph

While digital marketing strategies dominate the advertising world, there is still something powerful about using traditional methods to promote your brand. One such method is writing a book. Publishing a book can establish your brand’s authority, showcase your expertise, and help you reach a wider audience. In this post, I’ll share ideas on how you […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand promotion, brand-promoting book, promote your brand, publishing a book, writing a book

Getting Started with Profitable Podcasting

August 14, 2023 By Melinda Emerson Leave a Comment

Podcasting has become an increasingly popular medium for sharing content, reaching audiences, generating revenue, and building a national brand. If you’re passionate about a topic and want to dive into the world of podcasting, this post will teach you how to build a brand through podcasting and monetize your podcast successfully. Part 1: Getting Started […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Affiliate marketing, build a brand, monetize ayour podcast, podcasting for small business, profitable podcasting

How to Create Brand Positioning

July 31, 2023 By Melinda Emerson Leave a Comment

In today’s competitive marketplace, brand positioning plays a vital role in differentiating your business and capturing the attention of your target audience. To effectively position your brand, you must consider four essential elements: your customers, channels, pricing, and competition. A deep understanding of your product, service, solution, and unique value proposition is crucial. This post […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand positioning statement, compelling brand positioning, customer analysis, differentiation strategy, quality-based positioning strategy

20 Ways to Create Customer Value

July 24, 2023 By Melinda Emerson Leave a Comment

20 Ways to Create Customer Value Featured Image

Providing useful products and services for your customers can encourage sales, improve loyalty and grow your brand’s reputation. You can employ many strategies to enhance customer value at your company, and learning how to create value for your customers can directly impact your company’s long-term success. In this post, I’ll explain what it means to […]

Filed Under: Branding & Marketing, Customer Service Tagged With: brand perception, loyalty, onboarding resources, online purchasing option, social media marketing

6 Pieces of Advice for Starting a Consulting Business

July 3, 2023 By Melinda Emerson Leave a Comment

Isn’t it thrilling when you decide to take your years of hard-earned experience, unique insights, and talent and channel them into your very own consulting business? You’re not alone on this exhilarating journey. I’ve been there, and over the years, I’ve learned a thing or two about navigating this entrepreneurial adventure. This post is packed […]

Filed Under: Branding & Marketing, Business Inspiration Tagged With: art of selling, Brand in Demand Live, consulting business, financial landscape, sales

8 Ideas to Grow Your Coaching Business

June 26, 2023 By Melinda Emerson Leave a Comment

8 Ideas to Grow Your Coaching Business OG Featured Image

No matter the sphere you coach in, whether life coaching, business, sales, marketing, or something else, you know the power of guidance and the transformation it can bring. As a coach, you help others realize their potential, overcome hurdles, and reach their goals.  But what about your own business growth? As a seasoned coach with […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: coaching, coaching business, grow your coaching business, personal brand, seasoned coach

7 Steps to Become a Bestselling Author

June 19, 2023 By Melinda Emerson Leave a Comment

7 Steps to Become a Bestselling Author featured Image

Unlocking the coveted title of a ‘bestselling author’ isn’t just about storytelling; it’s about transforming your unique expertise into a literary masterpiece that resonates with your target audience. When you share your insights, experience, and wisdom through a book, you cement your thought leadership and expand your brand beyond the confines of your field. But […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: becoming a bestselling author, bestseller, book launch, Unique Author Brand, writing skills

12 Tips to Become a Sought-After Professional Speaker

June 12, 2023 By Melinda Emerson Leave a Comment

12 Tips to Become a Sought-After Professional Speaker featured image

In the world of professional speaking, there’s a simple truth: you’re not just selling your ideas; you’re selling yourself. Becoming a sought-after professional speaker means establishing a personal brand that resonates with your audience. The strength of your personal brand can be the difference between an auditorium filled with eager listeners hanging onto your every […]

Filed Under: 12 Things, Branding & Marketing Tagged With: add speaking, brand in demand, public speaking, sought-after professional speaker, strong online presence

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The SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson

In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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