Unlocking the coveted title of a ‘bestselling author’ isn’t just about storytelling; it’s about transforming your unique expertise into a literary masterpiece that resonates with your target audience. When you share your insights, experience, and wisdom through a book, you cement your thought leadership and expand your brand beyond the confines of your field. But […]
12 Tips to Become a Sought-After Professional Speaker
In the world of professional speaking, there’s a simple truth: you’re not just selling your ideas; you’re selling yourself. Becoming a sought-after professional speaker means establishing a personal brand that resonates with your audience. The strength of your personal brand can be the difference between an auditorium filled with eager listeners hanging onto your every […]
10 Ways to Monetize a Podcast
Throughout our enlightening series on podcasting, we’ve covered several key facets that every small business owner should know. We started the journey with the article How to Start a Podcast in 10 Easy Steps, providing a simple yet comprehensive guide to launching your podcast. We then delved into the essential topic of promotion with 14 […]
How to Pitch Yourself to a Podcast: A Podcast Pitching Guide for Small Business Owners
My ongoing series about podcasting for small business owners has covered the 10 steps to start a podcast and 14 ways to promote a podcast. Now, we will take a different angle and focus on how to pitch yourself to a podcast as a guest. This article is for small business owners who don’t necessarily […]
14 Ways to Promote a Podcast
In my last blog post, I shared a simple 10-step system for starting a podcast. Now, I want to help take you the rest of the way by sharing 14 ways to promote a podcast so you can get more listeners and followers. By leveraging these promotion strategies, you’ll be able to elevate your podcast’s […]
How to Start a Podcast in 10 Easy Steps
Did you hear the news? The SmallBizChat Podcast just celebrated its 200th episode! As a successful podcaster, I often receive questions from fellow small business owners who are curious about podcasting but aren’t sure how to start their own show. If you’ve been considering podcasting as a way to connect with your audience, you’re in […]
Video SEO: How Video Can Improve Your SEO Efforts
Lights, camera, action! Welcome to the thrilling world of video SEO, where small business owners can unleash the power of engaging videos to skyrocket their online presence. With the digital landscape constantly evolving, it’s time to embrace video marketing and make a lasting impression on your audience. I’ve been covering this topic all month, so […]
Instagram Reels vs TikTok: Which Is Better for 2023 Video Marketing?
Video is hot right now, and I know many small business owners are eager to dive in. Last time, I covered the ‘what,’ sharing 10 video marketing ideas you can try. Today let’s tackle the ‘where.’ One of the questions I have been getting recently is whether small businesses should use Instagram Reels or TikTok. […]
10 Video Marketing Ideas to Build Customer Relationships
As a small business owner, building strong relationships with your customers is essential to your success. You need to connect with your customers, establish trust and credibility, and showcase your products or services. One powerful tool you can use to achieve these goals is video. Below I share 10 video marketing ideas to help you […]
12 Reasons to Use Video Marketing in Your Small Business
In today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that’s proven highly effective is video marketing. I’ve seen incredible results using video marketing, and I’ve been encouraging more small businesses to try it, too (for example, listen to my 2022 podcast, Demystifying TikTok). If […]
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