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You are here: Home / Archives for Customer Service

Is Your Brand Strong Enough to Support Expansion into New Markets?

July 8, 2024 By Melinda Emerson Leave a Comment

Expanding into new markets is a thrilling prospect for any business. It offers the opportunity to reach new customers, increase revenue, and enhance brand visibility. However, entering new markets also comes with significant challenges, and one critical question that businesses must ask themselves is: “Is our brand strong enough to support this expansion?” This blog […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Your Small Business Tagged With: Apple, brand adaptation, brand audit, Brand Awareness, brand expansion, brand identity, brand messaging, brand reputation, brand storytelling, brand strength, business growth strategies, business strategy, community building, consistent branding, corporate social responsibility, customer insights, customer loyalty, Customer Service, customer success, design and aesthetics, entrepreneurship, global expansion, loyalty programs, market entry, market research, new markets, Nike, personalization, quality assurance, referral programs, small business growth, small business success, Starbucks, successful brands, visual identity

The SmallBizChat Podcast: How to Love On Your Customers Better with Melinda Emerson

April 11, 2024 By Melinda Emerson Leave a Comment

  In this episode, Melinda Emerson shares a personal story about a failed purchase attempt, highlighting the importance of well-managed inventory and transparent pricing. She discusses strategies for handling customer dissatisfaction and the art of engaging potential customers. Melinda emphasizes the role of professionalism in small businesses and shares holiday season recommendations. She concludes with […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: customer engagement, Customer Service, Entrepreneurship strategies, Handling refunds, Holiday season recommendations, inventory management, Professionalism in business, small business advice, Small Business Management, Transparent pricing

15 Tips to Attract Customers to Your Small Business

February 13, 2023 By Melinda Emerson Leave a Comment

15 Tips to Attract Customers to Your Small Business OG

I’ve been a small business coach for a long time now, and it’s interesting how the big questions never change. Whether a person just started their small business or has been running it for a while, they ask me, “How do I attract customers?” The truth is that there isn’t one thing you need to […]

Filed Under: 15 Things Series, Grow Your Business Tagged With: ask for referrals, content marketing, Customer Service, email marketing, social media selling

The SmallBizChat Podcast: Disrupt Your Competition Through Customer Amazement with Shep Hyken – Ep. 002

October 9, 2019 By Melinda Emerson Leave a Comment

the smallbizchat podcast - Disrupt Your Competition Through Customer Amazement with Shep Hyken

Shep Hyken is a Customer Service and Experience Expert and the Chief Amazement Officer at Shepard Presentations. He has presented keynote speeches and organization presentations for dozens of well-known companies including Energizer, Applebee’s, American Express, American Red Cross, and Georgia Oilman’s Association to help them build loyal relationships with their customers as well as their […]

Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, customer service excellence, melinda emerson, Shep Hyken, smallbizlady, the smallbizchat podcast

How to Train Your Team to Provide Excellent Customer Service

June 20, 2022 By Melinda Emerson Leave a Comment

How to Train Your Team to Provide Excellent Customer Service OPEN GRAPH

According to the 2021 Zendesk Customer Experience Trends Report, 75 percent of consumers are willing to spend more money on a brand that provides a stellar customer experience.  And this is great news for small business owners.  You may not always be able to beat larger competitors when it comes to prices, but you can […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer experience, Customer Service, customer service department, customer service skills, good customer service

How to Treat Customers How They Want to Be Treated

May 30, 2022 By Melinda Emerson Leave a Comment

How to Treat Customers How They Want to Be Treated Featured Image

Learning how to treat customers how they want to be treated is vital to small business growth. The latest research proves this from many angles. For example, consider these customer service statistics: 81 percent of customers say a positive customer service experience increases their chances of buying from that company again. 95 percent of consumers […]

Filed Under: Customer Service, Grow Your Business Tagged With: culture of customer service, customer appreciation, customer expectations, Customer Service, customer service experience

The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby

August 5, 2021 By Melinda Emerson Leave a Comment

Kate Winkler on Improving the Customer Experience with Ruby 1200 x 1200

Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help […]

Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, Live Chat service, Virtual Receptionist service

101 Ways to Improve Customer Experience

July 13, 2021 By Melinda Emerson Leave a Comment

101 Ways to Improve Customer Experience Featured Image

What does it take to bring your customer service to the next level? There’s no single, all-encompassing answer. Companies that provide genuinely exceptional customer service focus on their customers in every action, decision, and moment of connection. Take it from one of our customers—Barbara Davis, owner of BADDogs Inc: “If we demonstrate concern and care […]

Filed Under: Customer Service, Grow Your Business Tagged With: Customer Service, customer service audit, customer's experience, exceptional customer service, omnichannel customer experience, ustomer service team members

6 Easy Ways to Become a Customer-First Small Business

October 29, 2019 By Melinda Emerson Leave a Comment

6 Easy Ways to Become a Customer-First Small Business - OG

Running or starting a customer-first small business means that you base your business processes on the customer to provide them with an unforgettable (positive) consumer experience. It’s a compelling business growth strategy, even if you practice it in its most basic form. Shifting your business direction toward a consumer-centered culture takes time and money, but […]

Filed Under: Customer Service, Starting A Small Business Tagged With: customer first, customer loyalty, Customer satisfaction, Customer Service, customer service in small business, customer-first small business, dealing with customers, running a small business, small business strategy

6 Creative Ways to Increase Customer Engagement

July 9, 2019 By Melinda Emerson Leave a Comment

Customer Engagement

Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]

Filed Under: Customer Service, Grow Your Business, Guest Articles Tagged With: customer engagement, customer loyalty, customer retention, Customer Service, small business

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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