The terms “social media marketing” and “social media selling” are often used interchangeably, leading to confusion among small businesses looking to leverage social platforms to grow their brand and boost sales. While both are crucial components of a comprehensive social media strategy, they serve distinct purposes and require different approaches. Understanding the key differences between […]
27 Irresistible Formulas for Developing Headlines That Make People Click
When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]
How to Make Yourself and Your Business Googleable: A Guide for Start-Ups and Corporate Refugees
Being “Googleable” is crucial for business success. Whether you’re a start-up entrepreneur or a corporate executive transitioning to small business ownership, establishing a strong online presence is essential. This guide will provide actionable steps to make yourself and your business easily discoverable on Google. The Importance of Being Googleable Visibility and Credibility: When […]
Are You Keeping Your Business Commitments to Yourself?
Entrepreneurship is a spiritual journey as much as anything else. It requires making commitments that often extend beyond the promises made to employees, vendors, and clients; it also encompasses the pledges we make to ourselves. These internal commitments are the cornerstone of personal integrity, driving us toward our goals, shaping our work ethic, and ultimately […]
18 Ways to Go From Running Small Business to Building a Brand
Many small businesses become successful at selling stuff but can’t seem to take it to the next level. Why? They have yet to build a brand. Building a brand is what all small business owners need to strive for to get noticed, gain recognition, repeat business, and enjoy the next level of success. Merely selling […]
The SmallBizChat Podcast: Building a Brand and Digital Marketing with Barry Moltz
As a small business expert, Barry Moltz gets owners growing again by unlocking their long-forgotten potential. With decades of entrepreneurial experience in his own business ventures and consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps […]
The SmallBizChat Podcast: Hit it & Quit It with Bernadette McClelland, Ted Santos, and Barry Moltz
Bernadette McClelland is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals, and the US government recognizes her […]
12 Pinterest Tips for Boosting Your Brand with Pinterest
In the dynamic world of digital marketing, Pinterest has emerged as a powerful platform that can significantly enhance your brand’s visibility, engagement, and, ultimately, its success. With over 482 million monthly users worldwide, Pinterest isn’t just another social media site – it’s a visual search engine that allows users to discover and share ideas through […]
The SmallBizChat Podcast: Leveraging the Post-Pandemic Market with Eric Brown
Eric Brown is a Serial Entrepreneur and CEO of Urbane Apartments, a fun and hip collection of living spaces in the suburbs of Detroit. He is a pioneer in digital marketing and urban housing development. Eric founded Urbane Apartments in 2000 and has built and developed over 16,000 market-rate apartments on a national scale. He […]
The SmallBizChat Podcast: Building an Innovation Ecosystem with Felecia Hatcher
Felecia Hatcher is an Innovation Powerhouse, Personal Transformation Speaker, Entrepreneur, and Author. Following a successful career in experiential marketing working with tech companies such as Nintendo, Microsoft, and Sony, she started a gourmet popsicle company with her husband. While building a hugely successful catering company and working with strategic partners like Paypal, Google, and Airbnb, […]