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You are here: Home / Archives for digital marketing

The Three Problems That Visibility Can’t Solve

February 3, 2025 By Melinda Emerson Leave a Comment

Every small business owner wants more visibility. More followers, more website visitors, more people watching their content. It’s tempting to believe that if only more people saw what you offer, your sales would skyrocket. But here’s the hard truth: visibility alone doesn’t drive revenue. If you don’t have the right foundation in place, more eyeballs […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: brand positioning, business coaching, business growth, business messaging, content marketing, converting audience, customer trust, digital marketing, how to convert leads, increasing revenue, lead generation, marketing strategy, online business growth, sales funnel, sales strategy, sales system, scaling your business, small business marketing, small business sales, small business tips, visibility in business

Social Media Marketing vs. Social Media Selling

September 9, 2024 By Melinda Emerson Leave a Comment

The terms “social media marketing” and “social media selling” are often used interchangeably, leading to confusion among small businesses looking to leverage social platforms to grow their brand and boost sales. While both are crucial components of a comprehensive social media strategy, they serve distinct purposes and require different approaches. Understanding the key differences between […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Social Media, Starting A Small Business, Your Small Business Tagged With: Brand Awareness, business growth, content strategy, customer engagement, digital marketing, lead generation, marketing tactics, online business, online sales, sales conversion, small business strategy, small business tips, social media marketing, social media selling, Social Media Strategy

27 Irresistible Formulas for Developing Headlines That Make People Click

August 26, 2024 By Melinda Emerson Leave a Comment

When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Women in Business, Your Small Business Tagged With: blog title formulas, business growth, click-worthy headlines, compelling headlines, content creation, content marketing, copywriting, digital marketing, email marketing, headline tips, headline writing, marketing strategies, online marketing, reader engagement, social media marketing

How to Make Yourself and Your Business Googleable: A Guide for Start-Ups and Corporate Refugees

June 10, 2024 By Melinda Emerson Leave a Comment

Being “Googleable” is crucial for business success. Whether you’re a start-up entrepreneur or a corporate executive transitioning to small business ownership, establishing a strong online presence is essential. This guide will provide actionable steps to make yourself and your business easily discoverable on Google.   The Importance of Being Googleable   Visibility and Credibility: When […]

Filed Under: Uncategorized Tagged With: backlinking, branding, business success, content marketing, digital marketing, Googleability, online presence, online reputation management, online reviews, paid advertising, Public Relations, search engine optimization, SEO, social media marketing, website optimization

Are You Keeping Your Business Commitments to Yourself?

April 15, 2024 By Melinda Emerson Leave a Comment

Entrepreneurship is a spiritual journey as much as anything else. It requires making commitments that often extend beyond the promises made to employees, vendors, and clients; it also encompasses the pledges we make to ourselves. These internal commitments are the cornerstone of personal integrity, driving us toward our goals, shaping our work ethic, and ultimately […]

Filed Under: Uncategorized Tagged With: accountability coaching, Brand Building, business coaching, business development, business mentorship, business strategy, business success, Coaching Group, coaching program, digital marketing, empire building, entrepreneur mindset, entrepreneurship, online coaching, SEO optimization, side hustle, small business growth, success strategies

18 Ways to Go From Running Small Business to Building a Brand

March 18, 2024 By Melinda Emerson Leave a Comment

Many small businesses become successful at selling stuff but can’t seem to take it to the next level. Why? They have yet to build a brand. Building a brand is what all small business owners need to strive for to get noticed, gain recognition, repeat business, and enjoy the next level of success. Merely selling […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand advocacy, Brand Awareness, Brand Building, brand extension, brand identity, brand loyalty, brand management, brand partnerships, branding strategy, business growth, customer experience, digital marketing, entrepreneurship, market positioning, marketing, product development, small business

The SmallBizChat Podcast: Building a Brand and Digital Marketing with Barry Moltz

November 9, 2023 By Melinda Emerson Leave a Comment

Building a Brand and Digital Marketing with Barry Moltz Featured Image

As a small business expert, Barry Moltz gets owners growing again by unlocking their long-forgotten potential.  With decades of entrepreneurial experience in his own business ventures and consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: branding, digital marketing, maintaining a brand, rebranding, strong brand

The SmallBizChat Podcast: Hit it & Quit It with Bernadette McClelland, Ted Santos, and Barry Moltz

November 16, 2023 By Melinda Emerson Leave a Comment

Hit it & Quit It with Bernadette McClelland, Ted Santos, and Barry Moltz Featured Image

  Bernadette McClelland is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals, and the US government recognizes her […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business growth, digital marketing, innovation, reinventing your business., sales leadership

12 Pinterest Tips for Boosting Your Brand with Pinterest

November 27, 2023 By Melinda Emerson Leave a Comment

12 Pinterest Tips for Boosting Your Brand with Pinterest Featured Image

In the dynamic world of digital marketing, Pinterest has emerged as a powerful platform that can significantly enhance your brand’s visibility, engagement, and, ultimately, its success. With over 482 million monthly users worldwide, Pinterest isn’t just another social media site – it’s a visual search engine that allows users to discover and share ideas through […]

Filed Under: 12 Things, Branding & Marketing Tagged With: boost your brand's visibility, canva editor, digital marketing, Pinterest tips, stunning pinterest content

The SmallBizChat Podcast: Leveraging the Post-Pandemic Market with Eric Brown

June 10, 2021 By Melinda Emerson Leave a Comment

Leveraging the Post-Pandemic Market with Eric Brown 1200 x 1200

Eric Brown is a Serial Entrepreneur and CEO of Urbane Apartments, a fun and hip collection of living spaces in the suburbs of Detroit. He is a pioneer in digital marketing and urban housing development. Eric founded Urbane Apartments in 2000 and has built and developed over 16,000 market-rate apartments on a national scale. He […]

Filed Under: The SmallBizChat Podcast Tagged With: building profitable businesses, digital marketing, effects of the pandemic, labor market, small companies in America

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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