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You are here: Home / Archives for email marketing

Best of Blogs of 2024

December 23, 2024 By Melinda Emerson Leave a Comment

As the year winds down, it’s time to reflect on the invaluable insights shared on the SmallBizLady blog. From sales strategies to leveraging AI and building thriving online communities, we’ve covered everything you need to run and grow your small business. Here’s a roundup of some of the most impactful blog posts this year. Join […]

Filed Under: 10 Things Lists, Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Starting A Small Business Tagged With: artificial intelligence in business, attract corporate sponsorships, brand positioning, build online community, business coaching, business owner tips, Create Customer Value, customer value, email marketing, Entrepreneurship strategies, grow your business, how to start a business, launch your business, live Q&A for entrepreneurs, melinda emerson, monetize your podcast, pricing strategies, professional speaking, real estate business tips, sales strategies, SEO for small businesses, small business academy, small business advice, small business growth, small business tips, starting a side hustle, video marketing, virtual assistant tips, women entrepreneurs

27 Irresistible Formulas for Developing Headlines That Make People Click

August 26, 2024 By Melinda Emerson Leave a Comment

When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Women in Business, Your Small Business Tagged With: blog title formulas, business growth, click-worthy headlines, compelling headlines, content creation, content marketing, copywriting, digital marketing, email marketing, headline tips, headline writing, marketing strategies, online marketing, reader engagement, social media marketing

Top 20 Sales Tools for Small Business Owners in 2024

July 1, 2024 By Melinda Emerson Leave a Comment

As a business owner, you must keep your sales pipeline filled. The best way to do that is to leverage the right tools to keep your sales activities going and automated.  The right software and app will allow you to streamline your sales processes, enhance customer relationships, and drive growth. From CRM systems to sales […]

Filed Under: Fix Your Business, My Recommendations, Your Small Business Tagged With: business growth, Content Development, CRM, customer feedback, email marketing, entrepreneurship, landing pages, project management, sales automation, sales funnels, sales tools, SEO, small business, social media management, video marketing

The SmallBizChat Podcast: Reflections on My 25th Year in Business with Melinda Emerson

March 7, 2024 By Melinda Emerson Leave a Comment

  In this episode, Melinda Emerson discusses the operations of SmallBizLady Enterprises, the importance of diversifying revenue streams, and effective time management. She highlights the role of books and continuous learning in business growth, the significance of relationship building, and tips for creating a powerful email list.   Listen to the podcast below:   This […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: Branding Strategies, build sales, business growth, email marketing, entrepreneur, entrepreneurship, growing your business, marketing, Professional Development, relationship building, revenue streams, small business advice, small business owner, Spiritual Guidance, Time management

Celebrate National Small Business Week 2024

April 29, 2024 By Melinda Emerson Leave a Comment

Join me and the Small Business Administration for National Small Business Week from April 28 – May 4, 2024. This is our nation’s celebration of the 33.5 million small businesses across the country. Small businesses are the backbone of our economy, and this is our week to shine as entrepreneurs, employers, and innovative startups. The last […]

Filed Under: Featured Post, Melinda Emerson @SmallBizLady, My Recommendations, Q & A Interview, SmallBizChat Tagged With: African American Chamber of Commerce, AI, attract and retain customers, business awards, business workshops, cash flow, collaboration, customer experiences, customer retention, e-commerce, email marketing, entrepreneurship, expert speakers, federal resources, food truck business, growth, Hispanic Chamber of Commerce, inspiration, learning, loyal customer base, national small business week, networking, practical skills, Productivity, Q&A Tuesday, repeat sales, sales funnels, SBA, side hustle, small business, small business success, SmallBizChat Podcast, TechEmpower Series, trust relationship, Virtual Summit, webinar

30 Effective Strategies to Help Your Small Business Drive Leads

February 5, 2024 By Melinda Emerson Leave a Comment

When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: Ask for Referrals Directly, Build a Loyalty Program, Build Personal Connections, content marketing, Create a Google My Business Profile, Create a Referral Culture, Create a Referral Program, customer feedback, Define Your Niche Target Audience, Educate Customers on Your Referral Program, email marketing, Highlight Referral Success Stories, Host Customer Appreciation Events, Host Webinars and Live Events, Leverage Follow-Up Communication, leverage social media, Local SEO Analytics, Location-Based Landing Pages, Network Within the Community, Networking Events, Offer Free Strategy Session, optimize your website, Partnerships and Collaborations, Provide Excellent Customer Service, Run Contests and Giveaways, Utilize Chatbots, Utilize Local SEO, Utilize Online Directories, Utilize Retargeting Ads, Utilizing SEO (Search Engine Optimization) strategies

Best of Blogs of 2023

December 18, 2023 By Melinda Emerson Leave a Comment

Welcome to the “Best of Blogs 2023” on SucceedAsYourOwnBoss.com! Discover the insights and strategies that stood out this year, covering essential topics for entrepreneurial success. From crafting a powerful brand position to mastering email marketing, diving into profitable podcasting, leveraging the impact of video marketing, unlocking the art of writing a book, and building a […]

Filed Under: 10 Things Lists, Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Starting A Small Business Tagged With: attract corporate sponsorships, brand positioning, Create Customer Value, customer value, email marketing, launch your business, monetize your podcast, professional speaking, video marketing

14 Ways to Promote a Podcast

May 15, 2023 By Melinda Emerson Leave a Comment

14 Ways to Promote a Podcast Featured Image

In my last blog post, I shared a simple 10-step system for starting a podcast. Now, I want to help take you the rest of the way by sharing 14 ways to promote a podcast so you can get more listeners and followers. By leveraging these promotion strategies, you’ll be able to elevate your podcast’s […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Apple Podcasts, email marketing, podcast landing page, promote a podcast, Spotify

15 Tips to Attract Customers to Your Small Business

February 13, 2023 By Melinda Emerson Leave a Comment

15 Tips to Attract Customers to Your Small Business OG

I’ve been a small business coach for a long time now, and it’s interesting how the big questions never change. Whether a person just started their small business or has been running it for a while, they ask me, “How do I attract customers?” The truth is that there isn’t one thing you need to […]

Filed Under: 15 Things Series, Grow Your Business Tagged With: ask for referrals, content marketing, Customer Service, email marketing, social media selling

10 E-commerce Strategies to Weather an Economic Downturn

February 6, 2023 By Melinda Emerson Leave a Comment

10 E-commerce Strategies to Weather an Economic Downturn Featured Image

According to Bloomberg’s December 2022 survey, economists say there is a 70 percent chance that the US will experience a recession in 2023. As a small business coach, the first thing I need to tell you is DON’T PANIC! The economy regularly cycles through highs and lows, and if you are prepared, you’ll weather the […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: e-commerce business owners, economic downturn, email marketing, optimize your website, recession, sales and marketing strategy

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Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

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