Podcasts have emerged as a powerful platform for becoming a brand in demand. By sharing knowledge, insights, and stories with a global audience, you can position yourself as a national brand. As a guest on a podcast, you have the opportunity to showcase your expertise, connect with new audiences, and amplify your personal brand. However, […]
Why You Need a Brand Refresh
When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
30 Effective Strategies to Help Your Small Business Drive Leads
When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]
How To Create A Successful Marketing Strategy For 2019
Guest Article As we approach the end of the year, many businesses are beginning to plan their marketing strategies for 2019. What are the best ways to promote your business moving forward? In addition to thinking through what’s worked well in the past, it’s important to look towards the future and take advantage of any […]
Best of Blogs of 2023
Welcome to the “Best of Blogs 2023” on SucceedAsYourOwnBoss.com! Discover the insights and strategies that stood out this year, covering essential topics for entrepreneurial success. From crafting a powerful brand position to mastering email marketing, diving into profitable podcasting, leveraging the impact of video marketing, unlocking the art of writing a book, and building a […]
How to Drive Sales Leads When Word-of-Mouth Referrals Dry Up
In the world of business, word-of-mouth referrals are often considered the gold standard for acquiring new customers. There’s nothing quite like a glowing recommendation from a satisfied customer to instill trust and credibility in your brand. However, even the most reliable sources of referrals can sometimes run dry. When that happens, it’s essential for businesses […]
12 Pinterest Tips for Boosting Your Brand with Pinterest
In the dynamic world of digital marketing, Pinterest has emerged as a powerful platform that can significantly enhance your brand’s visibility, engagement, and, ultimately, its success. With over 482 million monthly users worldwide, Pinterest isn’t just another social media site – it’s a visual search engine that allows users to discover and share ideas through […]
8 Video Marketing Ideas to Build Better Relationships
If you want to forge stronger connections with your audience, video is the way to go. In this article, I’m sharing eight creative video marketing ideas to help you build those crucial relationships. From the first hello on your homepage to a warm “thank you” post-purchase, I’ll show how swapping text for video can bring […]
Marketing Qualified Leads vs. Sales Qualified Leads
When it comes to lead generation, all leads are not equal. There are Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). They represent two distinct stages in the lead generation and conversion process. Both terms are used to categorize leads based on their readiness to move through the sales funnel, but they represent different […]
How to Write a Marketing Plan in 7 Simple Steps
Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]
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