In this episode, Melinda Emerson explores the challenges and strategies for managing distractions as an entrepreneur. She emphasizes the importance of focusing on customers and refining the value proposition to drive revenue growth. The discussion includes effective strategies for customer engagement and developing a solid sales process. Melinda also highlights the significance of building a […]
15 Ways to Generate More Brand Love for Your Small Business
Building a business is about more than just selling products or services; it’s about creating a connection with your audience. You must create a brand, and your customer service needs to live up to your brand promise. Brand love isn’t just a buzzword; it’s the key to customer loyalty, repeat sales, and a growing fanbase […]
Social Media Marketing vs. Social Media Selling
The terms “social media marketing” and “social media selling” are often used interchangeably, leading to confusion among small businesses looking to leverage social platforms to grow their brand and boost sales. While both are crucial components of a comprehensive social media strategy, they serve distinct purposes and require different approaches. Understanding the key differences between […]
The SmallBizChat Podcast: How to Love On Your Customers Better with Melinda Emerson
In this episode, Melinda Emerson shares a personal story about a failed purchase attempt, highlighting the importance of well-managed inventory and transparent pricing. She discusses strategies for handling customer dissatisfaction and the art of engaging potential customers. Melinda emphasizes the role of professionalism in small businesses and shares holiday season recommendations. She concludes with […]
Strategies to Improve Your Closing Rate as a Small Business
Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Improving your sales closing rate not only increases revenue but also maximizes the return on your sales efforts. […]
Why You Need a Brand Refresh
When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
6 Creative Ways to Increase Customer Engagement
Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]
Three Ways to Increase Ecommerce Customer Engagement
Guest Article Since its inception, online shopping has been steadily gaining market share. Analysts credit a better overall online shopping experience and savvy promotions for the steady increase in sales for ecommerce sites. While the upswing in online shopping is good news for ecommerce merchants, it’s also true that competition levels are increasing, both from […]